Made in the USA. Ships direct from our factory in Corning, New York.

Fixtures & Shelving

Retail Shelving

Picking a store shelf is mostly one question: what is going on it. A paint can, a paperback and a bag of chips each want a different shelf, and the difference is usually the angle it sits at and the lip on the front.

Made in our own US factories. Ships direct from Corning, New York.

Retail Shelving
0 to 45°Slope options across the range
11Shelf types in this category
2 to 6 weeksLead time, depending on product
$100Minimum order
A two bay gondola run photographed on a white background with most of the shelf types fitted at once: flat steel shelves, two wire shelves in white and black, a down sloped shelf, a glass shelf and a divided tray, against a pegboard back
Two bays, with most of this page fitted to them at the same time.

Handy shelving is made in our own factories here in the United States, and every order ships direct from the factory in Corning, New York.

The eleven shelf types in this category are below, each one built for a different kind of stock.

Start here

What are you displaying?

Pick the merchandise and we will point you to the shelf built for it.

The short version

The difference is the angle

Most of these shelves are the same idea at a different tilt. A flat shelf holds the most. A sloped shelf shows the face of the product instead of its edge, which is what you want when the customer is scanning rather than searching.

ShelfSits atBuilt for
Retail gondola shelvesHorizontal, or 15° down slopeThe everyday run. Two positions, so the same shelf does both jobs.
Retail book shelves12° slopeBooks, so the cover and spine face the shopper. One piece, no assembly.
Wire bakery shelvesHorizontal, or 18° down slopeBakery goods, and bags of chips. A 2 1/2” front lip holds them in.
Down slope shelves45°Stationery and shoes. Three positions, and the brackets allow total flexibility of merchandising.
Candy shelvesDown slopeBoxed candy and gum. Built in front lip and ticket molding.
Flush top store shelvesHorizontal, or 18° down slopeSits flush with the top of the uprights, and supports a cash register or a lottery machine. Back to back gives large storage.

Angle is not only about looks. A sloped shelf shows the face of the pack, so a shopper scanning an aisle reads the product rather than the edge of a box.

Flat steel gondola shelves in a convenience store holding boxed and bagged snacks, with price tag molding along each shelf front
The everyday run. Flat, full depth, and the default until a category gives you a reason to tilt it.
Rows of down sloped black shelves holding boxed candy and gum, each shelf with a front lip and a yellow price ticket in the molding
Candy shelves. Front lip and ticket molding built in.
Black wire shelves fitted into a gondola run beside flat steel shelves
Wire bakery shelves. They drop into a run without taking it apart.
A black fixture holding stone veneer sample boards on steep sloped shelves with upturned fronts
Down slope shelves. Steep enough to read a flat sample from standing height, which is the only way these sell.
Wood-trimmed sloped shelves on a slatwall holding packaged craft kits so the front of each pack faces out
Sloped, so the front of the pack faces the shopper rather than its edge.
Black shelves on a wood-backed wall run holding rows of whiskey and bourbon bottles, with price tags clipped along the shelf fronts
A wall run in a liquor store. Deep enough for two rows of bottles, shallow enough to read the labels at the front.
Glass shelves on a wood slatwall holding shampoo, soap and household cleaning products, with clear acrylic brackets visible under each shelf
Glass on a slatwall. The bracket is meant to disappear so the shelf looks like it is floating.
Wood shelves on a pale blue slatwall holding patterned pet carriers
Wood retail shelving, used with slatwall shelf frames.
A tiered sloped rack holding rows of printed booklets so every cover is visible from the front
Tiered racks. Stepped so that every row is readable from standing height without crouching.
A white wire grid holding copper pipe and metal lengths upright against a pegboard wall
Grid merchandise holders. For anything long that will not lie on a shelf.
A gray shelf sitting flush with the top of a gondola upright, holding boxed toys, with the support bracket visible underneath
Flush top shelves. They finish the top of a run, and they support a cash register or a lottery machine.

The trade is depth. The steeper the slope, the less you fit on the same shelf, which is why the everyday run is flat and the slope is saved for the categories where being seen matters more than how many you hold. That is also why several of these shelves have more than one position: you can start a category flat and tilt it later if it is not selling, without buying anything new.

In this category

The 11 store shelves

Candy ShelvesCandy ShelvesCreate a functional and merchandise-driven shelving unit with the brand new Handy Store Fixtures Candy Shelves. Display up to 9...View product →Down Slope ShelvesDown Slope ShelvesSome items just need displayed a little differently, and our flexible down slope shelves are the perfect option. They’re ideal...View product →Flush Top Store ShelvesFlush Top Store ShelvesWhen it comes to metal retail product displays for your store, you want to know your investment will last. Our flush top store...View product →Grid Merchandise HoldersGrid Merchandise HoldersHaving a hard time displaying some of your merchandise? Grid merchandise holders are the perfect solution to those hard-to-store...View product →Heavy Duty ShelvesHeavy Duty ShelvesSearching for store shelving for heavy merchandise? We make it easy to find the heavy duty store shelves you need for printers...View product →Retail Book ShelvesRetail Book ShelvesBooks can sometimes be a challenge to display. With the right book shelving, you can effectively display your top-selling books...View product →Retail Glass ShelvesRetail Glass ShelvesWhen used with our shelf frames, retail glass shelves can add a more sophisticated look to your displays. Use them to display...View product →Retail Gondola ShelvesRetail Gondola ShelvesThese standard store shelves are a necessity for any retail store. Display a broad range of products for a smooth shopping...View product →Tiered Magazine Display RackTiered Magazine Display RackWhen it comes to displaying magazines, you need specific shelving. Our tiered magazine racks make it easy for your customers to...View product →Wire Bakery ShelvesWire Bakery ShelvesWire Bakery Shelves are offered in different sizes that best meets your retail display needs.View product →Wood Retail ShelvingWood Retail ShelvingHandy Store Fixtures wood shelves are the perfect merchandising display for retailers looking for a simple, practical way to...View product →
Construction

How the shelves are made

Most of these are steel, and the steel ones are built the same way whatever the shape. Glass, wood and acrylic are covered further down. The steel shelves feature 100% welded steel construction with a durable powder coat finish for long life and maximum wear resistance, and on the gondola and heavy duty shelves they are reinforced with welded support channels.

All shelving units come with welded brackets and perforations, front and rear, to accept various front lips and dividers. That is the detail that matters when you are planning a run, because it means the same shelf can be given a lip to hold stock in, or divided into facings, without ordering a different shelf.

It also means the range behaves consistently. A shelf you order for one aisle behaves like the shelf in the next aisle, which keeps a reset simple.

Getting more on the run

Fitting more in the same space

Two of these are about density rather than presentation. If the problem is that a category has outgrown the space it has, these are the two to look at before you give it another section of floor.

Candy shelvesUp to nine on a single 54” high gondola, which is the maximum amount of shelving that can be displayed on a Handy gondola unit.
Flush top shelvesThey go in flush with the top of the uprights, and back to back they create large storage space on a gondola run.
Magazine racksFor maximum display space use a 2 tier on top and a 3 tier on the bottom.

If you are trying to raise the capacity of a run you already own rather than buy more of it, upright extenders and the rest of the gondola accessories line add display space without the expense of additional gondola shelving and wall units.

Shared details

Price tags and shelf dividers

Two features come up on nearly every call, and they are built into the shelf rather than added to it.

Price tag moldingRetail gondola shelves and heavy duty shelves carry a built in 1 1/4” price tag molding, so tickets sit in the shelf edge instead of being stuck on it. Candy shelves have a front lip with ticket molding.
Shelf dividersRetail gondola shelves and heavy duty shelves are perforated to accept shelf dividers on 1/2” centers, which is what keeps a facing from collapsing sideways into the next one.

On the gondola, heavy duty and wire bakery shelves the brackets are welded to the shelf.

What works with what

Shelves that need a frame

Three of the range are not standalone steel shelves and it is worth knowing which before you order.

Glass and woodRetail glass shelves are used in conjunction with shelf frames. Wood retail shelving is used with slatwall shelf frames.
Magazine racksTiered magazine racks display magazines, periodicals and newspapers on wall units and gondola fixtures, in steel or acrylic.

Grid merchandise holders are the exception to the shelf idea altogether. They hold mops, brooms, pipes, pool cues and golf clubs, on a 3/16” diameter wire grid with a 3/8” diameter wire front, and you choose between 1 1/2” standard openings and 3 1/2” large openings.

Compatibility

Will new shelves fit what I already own

Every new Handy shelf is compatible with every Handy gondola ever manufactured.

So a run that was bought years ago can take new shelves rather than being replaced. Book shelves fit any standard Handy upright.

That is what makes a category reset straightforward, and the shelves are built for it. Standard shelves slide straight in and straight out without disturbing adjacent shelves, and wire bakery shelves replace existing shelves without disturbing the entire gondola display. The gondola stays where it is and only the shelves change.

We sell new shelving only, not used.

Ordering

Lead times, minimums and pricing

Lead times run 2 to 6 weeks depending on the product, and the minimum order is $100.

Customer Service prices small orders and additions to a store that already exists. A new store or a large project is quoted off a layout, so that goes to a sales professional. See store planning and design if you want the floor worked out first.

Questions

Frequently asked questions

Which store shelf should I use?It depends on the merchandise. A flat shelf holds the most, so it suits general packaged stock. A sloped shelf shows the face of the product rather than its edge, which suits books, candy, bakery goods and anything a shopper scans rather than searches for.
What slope options are there?Retail gondola shelves sit horizontal or at a 15 degree down slope. Book shelves are at 12 degrees. Wire bakery shelves are horizontal or 18 degrees. Down slope shelves are set at 45 degrees and can be used in three positions.
How many candy shelves fit on one gondola?Up to nine on a single 54 inch high fixture.
Can I change a shelf without taking the run apart?Yes. Standard shelves slide straight in and straight out without disturbing adjacent shelves, and wire bakery shelves replace existing shelves without disturbing the entire gondola display.
Which shelf suits perfume and health and beauty aids?Retail glass shelves. Used with shelf frames, they give an attractive look for perfume, health and beauty aids and small gifts.
What sizes do the grid merchandise holder openings come in?Two. A 1 1/2 inch standard opening and a 3 1/2 inch large opening.
What supports a cash register or a lottery machine?Flush top store shelves. They go in flush with the top of the uprights, and sit horizontal or at an 18 degree down slope.
Not sure which shelf the merchandise wantsTell us what you are stocking and our store designers will work it out with you.

Compatibility

Will new shelves fit the gondolas I have

Yes. Every new Handy shelf is compatible with every Handy gondola ever manufactured. We sell new shelving only, not used.

Not sure which fixture the merchandise wants

Tell us what you are stocking and our store designers will work it out with you.