Made in the USA. Ships direct from our factory in Corning, New York.

Gondola Shelving

Gondola Shelving

Handy Store Fixtures provides retailers with the highest quality gondola shelving units. Handy Store Fixtures brand gondolas are created to exceed customer standards. We feature the most extensive size and color options with a fast lead time upon placement of your order.

Made in our own US factories. Ships direct from Corning, New York.

Available in 7 colors, see the color guide

Almond swatch
Almond
Black swatch
Black
Folkstone Gray swatch
Folkstone Gray
Oyster swatch
Oyster
Satin River swatch
Satin River
Signal Red swatch
Signal Red
White swatch
White

A gondola section is uprights, base shelves, back panels and the hardware that holds them together. Upper shelves and accessories are ordered separately, which is the thing most first-time buyers are surprised by.

We manufacture them in our own factories here in the United States, and every order ships direct from the factory in Corning, New York.

36 to 108”Nine heights
18 to 48”Six widths
2 to 6 weeksLead time, depending on product
$100Minimum order
Start here

What are you working on?

Pick the job and we will point you to the right part.

What you get

What is in a gondola section

A newly installed gondola run with empty shelves, showing the base shoe along the floor, the vertical uprights, the back panels and the shelves cantilevered off the uprights
A run before any stock goes on it. The base shoe runs along the floor, the uprights carry everything, the back panels close off the back, and the shelves hang off the uprights.

A gondola is sold as a section. The section includes the uprights, the base shelves, the back panels and the hardware.

Upper shelves and accessories are sold separately, so count them in when you are working out what a run needs.

In the boxThe uprights, the base shelves, the back panels and the hardware that holds them together.
Ordered separatelyUpper shelves, and every accessory: shelf inserts, hooks, baskets and sign holders.
A gray gondola aisle in a plumbing department, with a deep bottom shelf holding large fittings, plastic bins on the middle shelves and wire shelves on the section beside it
An offset run in use. The bottom shelf is deeper than the ones above it, which is what lets the heavy fittings sit at the bottom without pushing the whole run out into the aisle.

Base shelf sizes can be offset, so a run does not have to be one depth the whole way along. That is how you give the bottom of a run more depth for heavy or bulk stock and keep the upper shelves shallower.

Sizing

Working out the size of a run

Gondolas are made in nine heights and six widths. Height is usually decided by sightlines, how far you want staff to see across the floor, and width by how the sections divide into the wall or aisle you are filling.

DimensionAvailable
Heights36”, 48”, 54”, 60”, 66”, 72”, 84”, 96” and 108”
Widths18”, 24”, 30”, 36”, 42” and 48”

Two sizing habits are worth knowing. Height is usually a store-wide decision, because a floor reads better when the runs line up, and the taller fixtures go against the walls where they do not block the view across the room. Width is a per-run decision, worked backwards from the length you have to fill.

If you are not sure what fits, our store designers will lay the floor out from your measurements, the type of store and roughly what you are stocking. See store planning and design.

Placement

Where the run goes

Most stores end up with two kinds of run. Shelving around the perimeter against the walls, and shelving through the middle of the floor forming the aisles.

For the perimeter, wall units are built the same way, with the same leveling screws, reinforced uprights and spring steel locking clip, and in the same heights. One thing to plan for: we recommend that wall units be secured to a structural member. If you are not sure how, Customer Service or a Handy sales professional will talk it through.

A cream end cap at the end of an aisle, with red price tag molding along every shelf front and sloped shelves holding snack bars face out
The end of a run is the most looked at face in the aisle, which is why it is usually given sloped shelves and its own merchandise.

At the ends of the runs, end cap displays finish the aisle and give you a promotional face that shoppers walk straight into. An end unit should always match the height and the width of the gondola next to it, so settle the run before you order the ends.

Back panels

Choosing a back panel

The back panel is the decision that changes what a run can actually hold, and it is the one buyers think about least. Handy gondolas take pegboard, slatwall, gridwall and solid board.

Back panelWhat it is for
PegboardHooks for hanging stock. The most flexible option for small packaged goods and anything that hangs.
SlatwallHorizontal slots that take slatwall hooks and brackets. A cleaner finish than pegboard for the same job.
GridwallAn open grid. Lighter looking, and it takes baskets as well as hooks.
Solid boardA plain backing. Use it where nothing hangs and you want the merchandise to be the only thing the eye lands on.
Pegboard back panel on a light gondola run, with hooks holding bagged jerky and a wire grid section beside it
Pegboard through the middle of the run, with hooks the full height of the panel, flat shelves to one side and a wire grid to the other.
A pegboard wall display holding hand tools on hooks, with a lit sign panel in the center and shelves above and below
The same panel on a wall fixture. Hooks, brackets and shelves all off one back.
An empty gondola run with plain unperforated white back panels between the uprights
Solid board, on the same empty run shown higher up the page. Nothing hangs off the back, so the shelves carry the whole display.

You do not have to pick one for the whole store. It is normal to run pegboard where stock hangs and solid board where it does not.

The panel also decides how much of the run you can change later without ordering new fixtures. A hanging back takes hooks, baskets and sign holders, so the same section can hold packaged goods one season and hanging stock the next. A solid back gives you shelves and nothing hanging, which is the right answer when the merchandise is boxed and the look matters more than the flexibility.

Compatibility

Will it fit the gondolas I already have

Every new Handy shelf is compatible with every Handy gondola ever manufactured.

In practice that means a store running Handy fixtures can add shelves to an existing run instead of replacing the run, and a shelf ordered today fits a gondola bought decades ago.

We sell new shelving only. We do not sell used.

Changing what you own

Extending and reconfiguring a run

A run does not have to stay the height it was bought at. Upright extenders change the height of existing fixtures, and they go in and come out again without disturbing merchandise that is already out. They come in three kit types: peg, see-through and open bottom.

Beyond height, the gondola accessories line covers the shelf inserts, hooks, baskets and sign holders that change what a run does without changing the run itself.

Assembly

Putting it together

Gondolas are built to go together on site. The base shoes arrive factory pre-assembled and welded, the base shoe assembly goes straight in, leveling screws bring the run true, and a spring steel locking clip holds the shelves.

Assembly instructions, the section details sheet and the base shoe and assembly videos are linked in the Resources panel on this page. If you would rather not do it yourself, we provide turn-key installation for everything we supply.

Two things to settle before the first section goes up. Decide which end of the run you set out from, because a run that does not divide evenly leaves a part section, and you want that landing at the hidden end rather than the one shoppers walk into. And find the low spot on the floor first, so the leveling screws are working to a known starting point.

Finish

Colors

The swatches for this product are shown above. The full range, including which finishes carry a premium, is in the color guide.

A black shelving run in a liquor store holding wine bottles, with price tag molding along the front edge of every shelf
Black in a liquor store, where the fixture is meant to recede behind the bottles.
A gray aisle in a trade supply store holding boxed thermostats on closely spaced shelves
Gray in a trade supply store, where the packaging is doing the selling.

Finish is chosen per order, not per fixture, so a new run can be specified to match a store you already have.

Ordering

Lead times, minimums and pricing

Lead times run 2 to 6 weeks depending on the product. The minimum order is $100.

Customer Service prices small orders and additions to an existing store. New stores and large projects go through a sales professional, because those are quoted off a layout rather than a parts list.

Questions

Frequently asked questions

What is gondola shelving?Free-standing steel shelving used to build the aisles in a retail store. A section is made up of uprights, base shelves, back panels and hardware, with upper shelves and accessories ordered separately.
What is included in a gondola section?The section covers the frame and the base: the uprights, the base shelves, the back panels, and the hardware that holds them together. Anything above the base shelf is ordered separately, and so is every accessory.
What sizes does gondola shelving come in?Nine heights running from 36 inches up to 108, and six widths from 18 inches up to 48. The full list of both is in the sizing table on this page. Base shelf sizes can also be offset, so the bottom of a run can be deeper than the shelves above it.
What back panels can I have?Pegboard, slatwall, gridwall and solid board. You can mix them along a store, using pegboard where stock hangs and solid board where it does not.
Can I make an existing run taller?Yes. Upright extenders change the height of fixtures you already own, and they install and come out again without disturbing existing merchandise. They come in peg, see-through and open bottom kit types.
What is the minimum order?$100.
How long does gondola shelving take to arrive?Between two and six weeks. Where an order lands in that range depends on which items are on it, so a sales professional will confirm it when the order is placed.
Do you sell used gondola shelving?No. We sell new shelving only.
How do I get a price?Tell us the heights, the widths and how many sections you are after, on (800) 631-4280 or at sales@handystorefixtures.com. Small orders and additions are priced by Customer Service. A whole store is quoted off a layout instead, so that goes to a sales professional.
Tell us the size of the store and what you are stockingOur store designers will work up a layout and a quote.

Get a price

Tell us the size of the store and what you are stocking

Our store designers will work up a layout and a quote.

Want to learn more about this product?

Tell us what you are working on and a store design specialist will get back to you.