Ah, Black Friday. Arguably the most hectic day of the year for retailers, but also one of the most lucrative. Black Friday is not a day that just anyone ventures out for; it’s a day when bargain hunters venture out seeking the best deals they can find. With the COVID-19 pandemic affecting the way that many people shop, it’s important as a retailer to adapt to the current landscape. By following these easy tips, you can have a fantastic Black Friday while simultaneously keeping your customers safe.
These are the top 10 ways to prepare your store for Black Friday:
1. Clean the Entire Store
This may seem like a given, but I’m talking about cleaning every square inch of your space. Sweep, mop, and vacuum every surface. Wipe down every counter and retail display as it’s common for dust to creep into your gondola shelving units. You want your store looking fresh and brand new when the shoppers come in for Black Friday, especially since there is a good chance it won’t be by the time the day is done.
2. Consider Putting your Sales Online
Many people are wary of in-store shopping during the pandemic and have taken to curbside pickup instead. As a retailer, you can avoid losing out on a huge chunk of Black Friday customers by putting your sales online so that shoppers can take advantage of your awesome Black Friday deals with curbside pickup or delivery.
3. Make Sure your Store Reflects our ‘New Normal’
While restrictions have loosened to the point where customers are able to shop in person, it’s important to remember that we’re still in the midst of a global pandemic. Do your part to be socially responsible and keep your customers safe. Limit the number of customers in-store to comply with local mandates. Place hand sanitizer stations throughout your store and put up social distancing signage to remind shoppers to maintain a safe distance from one another.
4. Create More Space
Black Friday means getting an influx of new shoppers in your store. For stores all over the country, this is the busiest day of the year. Make sure your floor plan is adjusted to allow people to spread out from one another, so the rules of social distancing can be maintained. Move things around to create more walkable space in your store. If you can, bring in smaller display tables to create dramatic displays for your biggest Black Friday deals. Efficiency is key, so make sure your floor plan makes sense.
5. Take Advantage of Returns and Misfits
One of the greatest things about Black Friday for a retailer is that it’s the perfect time to get rid of any returns or misfits you have laying around. Did you order a product in the wrong color? Have any perfectly good items that are missing a part or that you cannot sell at full value for any reason? Now is the time to get rid of all these items! Set up a Promo Table and get those products off your hands.
6. Spruce up your Window Displays
Tons of shoppers are going to be out and about on Black Friday, so make sure you’re doing everything you can to attract them to your store. The first thing people notice about your store is the outside of it, so spruce up your window displays so that your store looks attractive to potential new customers passing by. If you can, put an appealing sign out front advertising your store's exciting Black Friday deals.
7. Prepare your Staff
Good customer service is critical to the success of your store. While some shoppers understand that Black Friday can be a stressful day for those working in retail, most shoppers don’t care. Hold meetings to discuss your game plan for Black Friday and make sure that everyone on your team is thoroughly prepared for what’s to come. It’s easy to get overwhelmed on a day like this, so run some training exercises to prepare your staff for the increase in volume.
8. Generate Buzz Beforehand
Utilize your website and social media handles to generate buzz about your Black Friday deals before the day comes. Promoting your awesome deals online in the weeks leading up to Black Friday can significantly increase your sales. Create teasers and sneak peeks of what is to come so your customers get excited. Word of mouth is a powerful thing and the more you post about your Black Friday deals, the more likely people are to tell their friends.
9. Set the Right Mood
It’s the holiday season, so let’s make it feel that way! Whether you prefer to play upbeat or relaxing music in your store, I guarantee you can find a holiday station that fits what you’re looking for. Decorate your store in a way that is both aesthetically pleasing and holiday-oriented. Scents like sugar cookies, warm vanilla, and apple cider are also a great way to get people in the holiday spirit. You want to create a positive experience for your shoppers so they are more likely to return in the future.
10. Hold Post-Black Friday Sales
If you can sell all of the merchandise you aim to sell on Black Friday, then kudos to you! More often than not, retailers are left with some leftover merchandise. Consider capturing additional sales by running post-Black Friday specials for the products you were unable to get rid of on Black Friday. This is also a great way to get people to keep coming back to your store.
At Handy Store Fixtures, we are ready to help you display your merchandise in the most attractive way possible to amplify your sales this Black Friday. Contact us today for pricing and additional information.