Meet the Handy Store Fixtures Staff: Installation Supervisor Joe Flimin

By Steve Di Orio
Posted in Store Fixtures
On November 08, 2013

Sometimes we wonder, what makes us different than other businesses? Then we remember how lucky we are to have such an amazing staff.


Since you don’t work with us on a daily basis, you don’t get to see how incredible our Handy Store Fixtures staff can be. That’s why our Marketing Manager, Steven Di Orio, took a minute to sit down with Installation Supervisor, Joe Flimin.


Mr. Flimin has been installing store fixtures for Handy for over 30 years and has certainly seen a lot over that time working with different retailers from all over the United States.


We talked to him about life on the road, changes in the retail landscape over the years, how certain industries design their store, and more.


Read our interview below to learn more about our Installation Supervisor:


Steve: Joe, how long have you been installing Handy Store Fixtures brand gondola shelving?


Joe: I started in 1982, at the time the installation process was completely different than it is today.


Steve: How so?


Joe: Back in the 80’s I was strictly doing large Sporting Goods stores and large Home Centers. The typical job had over 15 guys on site installing and we would spend close to 4 to 5 weeks on each job, no matter what part of the country the store was located.


Steve: How much different is it today in 2013?


Joe: A lot! Today depending on the size of the store, it’s usually a 3 to 4 day job.


Steve: You said you mostly did Home Centers 30 years ago, over the years how did you see the landscape of retailing change?


Joe: In the 80’s and 90’s the large Home Centers, Hardware, Variety, and Pharmacy stores were most prominent. Today, Pharmacy, Pet, Liquor, and Convenience stores are now most common retail businesses being opened.


Steve: Is it safe to say that 30 years ago Convenience and Pet stores were not a common industry being opened by retailers.


Joe: Absolutely. The Convenience store boom came in the early 2000’s when many gas stations were going from the general mini market to a full fledge Convenience store featuring hot foods and full coffee bars.


Steve: In your opinion, geographically speaking, what are some of the differences you run into when installing store shelving in new stores.


Joe: I don’t really see much of a difference from state to state when it comes to new stores and how they display shelving with their store design. Where I do see the difference is between stores located in the inner cities or suburbs. In the city, most retail locations are limited in space; therefore, it is very common for customers to go higher with the gondola and wall shelving. Also windows play a large role in many store located in the inner cities so it is very common to feature Wall Units with see-thru backing to people walking outside on the sidewalk can easily look inside your store.


Steve: Any other things you can think off the top of your head that has changed over the years in terms of the store fixture industry?


Joe: In the past when I first started, most retail stores were either off-white (Handy White) or Beige. That is one aspect off the top of my head that has changed a lot over the years. Today, many retailers are using a wide variety of different colors to help display merchandise. For instance many Pharmacies use Bright White and Wood grained pegboard or slatwall. Most Convenience Stores now are using Black steel and Black or Wood grained back panels.


Talk directly with our amazing Handy Store Fixtures staff yourself. Contact us today to learn more about our unique shelving options.

Steve Di Orio

Steve Di Orio

Steven DiOrio has been with Handy Store Fixtures for over 11 years. After becoming the Marketing Manager in 2006, he was named Director of Marketing. Steven earned his MBA from Montclair State University with a specialization in Digital Marketing in 2019. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.