Opening or remodeling a retail store involves a lot of moving pieces, but don’t get so caught up in the details that you forget one of the most important things. Your store design is a crucial element. Getting it wrong could cost you your business. Getting it right will lead to increased sales and repeat customers.
Importance of Store Design
Why is your store design so important anyway? There are plenty of store owners out there who believe that it is enough to offer excellent products at reasonable prices. Unfortunately, that’s just not the case anymore. You have to compete with big brands who’ve spent a lot of time, effort and money researching customer psychology. Your store design is what makes you relevant in this space. By creating an easily navigable layout with an eye-catching design, you will show your potential and returning customers that you can meet their needs, establishing trust in you, your brand, and the products you carry.
Store Design Ideas
There are three main store layouts to consider when choosing your store design. You can go with aisles like you’d see in a grocery store, the loop layout which has a main aisle around the perimeter of the store, or the free-flowing layout which is less defined. If your customers tend to be in a rush to get in and out, you should consider one of the first two. If they prefer to linger and browse, free-flowing may be a better option. Check out 3 tips for a successful store layout design. In addition to the layout, you also need to consider colors, signage, and decor. Consider working with a designer to create custom signs that guide your customers while displaying your brand’s personality. If you have a small space, you may need to use space-saving store fixtures.
Help With Your Store Design
There’s a lot to consider when you’re planning your store design. If you need some help, we provide store planning and design services. Learn about our design process and why customers choose us. Ready to get started? Contact us today so we can help bring your store design to life.