Did you know July is Independent Retailer Month? Started in 2011 by two local business professionals, Independent Retailer Month was started with the goal to simply “highlight the important role local merchants play in the community, economy and overall retail sector.” Today, the month-long celebration has expanded across the globe but continues to encourage consumers to shop local and support independent retailers in their local communities.
In this article, we’ll discuss three great reasons to support and shop at independent retailers throughout the month of July.
Independent Retailers Are Your Neighbors
When you support an independent retailer, you’re not giving money to a faceless corporation. Small businesses are run by the families who attend school with your children, worship with you on the weekends and participate in community events. Independent retailers are your friends and neighbors, and when you invest in their business, you’re investing in people you know and trust.
Supporting Independent Retailers Boosts Local Economy
Shopping local keeps your money local for longer. In fact, research shows that independent retailers return three times more revenue to the local economy than big box stores. And while big businesses continually look for ways to cut their workforce, small businesses have steadily added more than eight million jobs to the economy over the past 30 years.
Shopping Local Helps the Environment
This July, make your dollars count and celebrate independence by investing in local small businesses. But don’t stop there! Make every month an opportunity to celebrate and support independent retailers - they are, after all, the backbone of our economy!
Every day, Handy helps small businesses thrive through our design services, custom store fixtures, and retail fixture installations. To learn more about our services, or to talk to a Handy representative, click here.