Tips for Retail Success

By Steve Di Orio
Posted in Store Management
On July 19, 2011

Retail is a great way to earn money, but it takes hard work to earn a profit. Sometimes, the career looks easy from the outside, and often attracts those who are not willing to really dedicate their time and money. At Handy Store Fixtures, we are retail professionals who understand that our customers are business owners who desire retail success. So here are some realistic tips for retail success that you need to complete prior to signing a lease:

  • Research the demographics of the neighborhood. Learning how much the average family makes within a 5-mile radius is important, along with area population growth statistics. This will help gauge product prices, consumer needs, and store traffic.
  • Sit down with organizing tools of your choice, to estimate the sales, profit and expenses the store will face based on this demographic information.
  • Work with a professional retail store design team, like Handy Store Fixtures, to ensure that your store will achieve retail success in the desired location. This team will provide you with appropriate suggestions and necessary requirements about square footage the store should have.

Remember this: Many start-up costs are missing from a store proposal, which can affect long term retail success. Handy Store Fixtures store planning services can help you choose a location and set your store up for retail success. 

Steve Di Orio

Steve Di Orio

Steven DiOrio has been with Handy Store Fixtures for over 11 years. After becoming the Marketing Manager in 2006, he was named Director of Marketing. Steven earned his MBA from Montclair State University with a specialization in Digital Marketing in 2019. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.