The Handy Advantage

If you’re an independent retailer in the market for high-quality gondola shelving, you’ve probably come across tons of re-sellers in your research. But why choose a re-seller when you can buy directly from the manufacturer that offers better service and support? Check out our list of top 10 reasons to buy your store shelving and fixtures directly from Handy Store Fixtures, rather than a local or online re-seller.

1. Over 60 years of experience

Handy Advantage: The team at Handy Store Fixtures has over 60 years of manufacturing knowledge and expertise in the store fixture industry. Whether you need a specialized pet-friendly display for your pet store or a custom heavy-duty shelf for your paint store, we’ve done it all, and we have a solution ready for you.

While a local or online reseller will know about store planning, Handy Store Fixtures caters explicitly to helping independent retailers succeed from the very first step of the store design process.

2. We are the manufacturer

Handy Advantage: Our dedicated store designers work directly with our expert manufacturing personnel to ensure your retail store fixtures appropriately fit your floor plan and your budget. We ensure that each order placed with us will arrive at your job site complete and on time.

Each order placed with Handy Store Fixtures is custom to your business, which is not always possible with local and online resellers.

3. Premium quality materials for long lasting fixtures

Handy Advantage: Our products are designed to last for as long as you’re in business. When you settle for a mass-produced product from a reseller, you risk your investment and compromise on selection, service, and quality. Handy Store Fixtures offers an excellent variety, excellent service and superior quality to independent retailers.

Resellers often cater to large chain stores that have the capital needed to reset their stores every five years. Typically, re-sellers offer gondola shelving units that last only 5-7 years, which is not cost-effective for the independent retailer.

4. Most comprehensive range of standard and specialized shelving

Handy Advantage: Since we manufacture our retail shelving units ourselves, we produce every order specifically for each customer’s unique usage. At Handy, every order is a special order.

A local or online reseller will offer standard gondola shelving in a fixed number of sizes, which entails lead times of 8 - 12 weeks, and only the possibility of ordering specialized shelving.

5. Expert guidance

Handy Advantage: Our expert staff averages more than ten years of experience and has the knowledge and training needed to help you transform your retail space into a pleasurable shopping experience. We will guide you through all aspects of your project, from store planning and design through manufacturing, shipment, and installation.

When working with a reseller, your sales representative might be the only person you work with directly on your comprehensive project.

6. Competitive pricing

Handy Advantage: You can be confident that you are receiving the best value since you are purchasing directly from the factory without a reseller’s markup.

A local or online reseller will not be a manufacturer. Therefore, you will be working with the “middle-man” instead of dealing directly with a factory representative.

7. We carefully select the best shipping option for your order

Handy Advantage: Our logistics department screens all major freight carriers from coast to coast and chooses the one that is best suited to handle your particular order. This ensures on-time deliveries without lost or damaged freight, no matter where your store is located.

Some resellers only provide services within their local area, and many do not have the same relationships with national freight providers as we do at Handy Store Fixtures.

8. Broad range of color options

Handy Advantage: Handy Store Fixtures provides a variety of color options, including a choice of six standard colors, with two white and two black power coated options, and with no difference in delivery time and no upcharge. Handy Store Fixtures also offers 14 additional custom colors, with only a minimal increase in delivery time and price with no minimum quantity required.

A local or online reseller will offer, at most, two different steel colors — even if they are the “largest” stocking distributor in the country.

9. 40 different back panel options

Handy Advantage: Handy Store Fixtures provides retailers with a choice of over 40 various gondola shelving back panel options, such as slatwall, perforated board, solid board, and gridwall, all of which featured in a wide variety of colors.

A local or online reseller will only provide a choice of 2 different gondola back panels, offering very little variety.

10. Excellent customer satisfaction

Handy Advantage: We manufacture 98% of the products that we sell, whether steel, wood, acrylic or any combination, in our factory. We control the design, production and most of all, the quality of everything we sell, and we stand behind our products because we are the manufacturer. That is why our customer satisfaction is unmatched in the store fixture industry.

Local or online store fixture providers are not manufacturers. They bring large quantities of store fixtures into their facilities and sell retailers what they currently have in inventory. This is indeed a disadvantage to the independent retailer, and Handy Store Fixtures does it better.

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