Remember, a convenience store shelving layout should be convenient. Everyday products require everyday design efficiency. Otherwise, you have problems. Not having a lot of space means you can’t skimp on shelf quality. You’ve got gondola shelving for displaying candy, salty snacks and bathroom products. You’ve got the counters for fast-food items: The on-demand coffee, tea, soda, hot dogs or pastries. And you’ve got the checkout counter featuring all the impulse purchases for easy grab-and-go. Let’s break down some principles:
- Brand your store in shelving (as much as possible).
Stay away from the traditional off-white/eggshell white shelving seen in most convenience stores. (Unless you want to look like every other convenience store in town) Think color-coordination and customer visual experience. Which colors represent your brand? What color is your logo? What color does your staff wear when interacting with customers? What do you want your customers to feel?
- Create impulse sales with shelving in front of a new checkout counter.
It’s all about the impulse. Feed it well. A Handy Store Fixtures gondola checkout counter allows room for additional display at your checkout station. It’s versatile in terms of size, color and positioning, and great for dual-sided counter shelving. Encourage those convenience purchases out of your captive audience. They’re already there and potentially waiting for a while … might as well nudge them to those low-consideration purchases.
- Stock and organize your beer cave.
People love beer. Stock and organize your beer cave. No, we’re not talking stone cellars or subterranean geology, though if your store incorporates limestone, we want to see it! Make the walk-in cooler and cave experience one customers want to, well, walk into. In other words, make the area inviting. Also, a smart display arrangement is even more important than usual here because most customers (even men) won’t want to linger in the cold that long. Think about it: Freezing = “Get me my stuff quickly and safely before I run out.” That’s why you want aesthetic, functional AND durable beer cooler racks.
Check out our sample convenience store floor layouts for more inspiration. Good luck with your new arrangement!