Merchandise Impulse Products at Checkout Counters
Retail Sales Counters are perfect for displaying impulse products near cash registers when your customers wait to check out. Impulse merchandising effectively presents products to help persuade customers to make unplanned or additional purchases. These items add to total sales significantly, and impulse purchases greatly impact a pet store’s gross profit. For an independently-owned retail business, merchandise treats, candy, small toys, and gift certificates in this area.
Merchandise End Cap Displays Properly
Many retailers believe that the most expensive merchandise in their store should be showcased on End Units. Handy Store Fixtures CEO Richard Kurland writes, “From a profitability standpoint, the merchandise on your End Caps should not include your most expensive products. Instead, they should feature your highest profit products, and there is a significant distinction.” This is especially critical because retailers are limited to the number of End Units used within their store design. Therefore, those precious merchandise displays must feature products that help your pet store’s overall bottom line. End Caps are an ideal location to utilize gondola accessories such as security cases, open-end baskets, and chrome wire fencing & dividers.
Recommended Reading: How to Increase Sales With End Units
Take Advantage of Offset Gondola Shelving
One of the many advantages of working directly with a manufacturing facility is having the ability to customize your order. This places a premium on the best methods to merchandise your offerings according to the store design plan. Did you know that you can offset your gondola shelving to meet the requirements for your store best? When discussing offset gondola shelving, we refer to the concept of ordering a gondola shelving unit with two distinct size base shelves. For example, a 16” base shelf on one side and a 13” on the other. This, of course, will allow you to take advantage of possible quirky building aspects, such as a column, without disturbing your store layout design.
To learn more about our store design services, contact Handy Store Fixtures today and speak with one of our pet store designers.