Owning and operating a brick and mortar store requires a constant influx of customers to generate consistent sales. Despite the economic impacts that COVID-19 has put on our society, consumers are still physically shopping at stores.
When applied consistently, strategies for increasing foot traffic can be a worthwhile business decision. In this article, we highlight five of the best strategies to leverage to get more foot traffic to your store.
Enhance Your Window Displays
Foot traffic is directly related to how attractive your business looks from the outside. If your store isn’t eye-catching or welcoming to people walking by, then the amount of foot traffic will diminish. Of course, this is even more relevant if your retail location is within an urban environment. Your store should have eye-catching retail displays that people can easily notice just from walking by your store. For example, utilizing signs that advertise sales or displaying the most popular products near the windows can draw customers into your store.
Host or Participate in a Local Event
People love businesses that engage with the local community they are serving. You can host a local event or take part in an event by having a booth. This is a great way to interact directly with potential customers and build relationships. "Hosting" has become very popular within the liquor industry as retailers look to entice foot traffic with wine and cheese events hosted by experts.
By participating in the community, you are increasing your store’s visibility which will result in more foot traffic. Bring sample products and giveaway prizes to the event to entice customers to interact with you. Don’t forget to announce your participation at the event on all of your social media platforms.
Email marketing is a form of permission marketing that is now more effective than ever. The psychology behind email marketing is that people are openly giving you permission to advertise to them once they subscribe. Emails can inform and give your customers a reason to physically come to your store. Include promotions, sales, and new product launches in your next email marketing campaign.Given the low cost, some platforms are free up to 2,500 contacts, your business should immediately implement an email marketing strategy.
Maintaining an Online Presence
Investing time into creating an online presence may seem counterintuitive, but it can actually increase foot traffic in most cases. Being present online gives your customers access to a plethora of information they need to know about your store. Customers can research product features, confirm store hours, and quickly see what products are in stock all by searching online. Equipping your customer with all the information they need will help guarantee those in-store visits.
The BBC explained this concept by stating, “consumers are using a combined approach of shopping online before visiting a store which is commonly known as webrooming and showrooming.” Keep your website and social media profiles up-to-date with current photos, products, and promotions. Many retailers have successfully initiated the concept of buy online, pick-up at the store as a mechanism to drive in more foot traffic. If your business is not incorporating an omnichannel strategy it's time to think again about your retailing goals.
Work with Micro-Influencers
Take advantage of influencer marketing to drive more traffic to your store. It’s a common practice for brands and businesses to use influencers to help sell their products. Finding influencers within your business niche can be an effective strategy to increase the number of customers who visit your store. Whatever your business may be, find a micro-influencer with experience promoting the types of products that your business sells. Work with a micro-influencer to advertise in-store events, coupons for on-location use only or current promotions.
In today’s digital landscape, foot traffic is a small segment of a comprehensive marketing strategy. Nonetheless, you can’t replace an in-store experience, which is the ultimate advantage for many retailers.
Increasing foot traffic takes time, action, and effort. Using the strategies listed above can help your business attract more customers and draw them into your store. With consistent effort, you will surely see an increase in foot traffic.