5 Reasons to Invest in New Store Fixtures

5 Reasons to Invest in New Store Fixtures

By Steve Di Orio
Posted in Store Fixtures
On May 12, 2016

When starting your own business, it’s important to stick to a budget and make sure you don’t bite off more than you can chew financially. This is why it may be difficult to see the value in purchasing new store fixtures. After all, you don’t need new shelving units and counters for your convenience store, right? You just need shelves and counters that are functional and get the job done. That’s where many store owners go wrong.

IMG_2221While new fixtures can be a large investment at first, it will pay off in the long run and help your business grow successfully because of the positive experience your customers will have every time they step into your store. Here are 5 key reasons why new store fixtures are worth the investment:

1. New Fixtures are More Visually Appealing

When a customer walks into your store, the end goal is for them to make a purchase. You don’t want them to walk in, wander around with a bored or glazed-over look on their face, then leave unsatisfied. New, attractive shelving units and counters will instantly catch people’s eyes as they step into your store. This visual appeal will help make your customers gravitate toward your shelves and counters, pay more attention to your products, and be more likely to find something they want to buy.

2. New Fixtures Makes Your Store Look More Friendly

When opening your own store, you need to make sure you are setting a professional and friendly tone for your customers. Used or cheaply made shelves and counters inflict a black eye on your store, making customers feel uneasy and as if they are receiving poor service. Opening a store with brand new shelves and counters makes for a more welcoming environment where your customers will feel comfortable and taken care of.

3. New Fixtures Offer Better Quality

You may find bargain shelving units and counters for your store, but how long are they going to last before you have to go out and buy new ones? You get what you pay for, and if you settle on cheaper store fixtures then you’re relying on products not meant to last for years to come. New fixtures are higher quality and made to last so you don’t have to spend more money replacing them in less than a year’s time.

4. New Fixtures Have Accessories Old Fixtures Don’t Have

Basic shelves and counters may get the job done for you, but they don’t offer the latest features and accessories new fixtures have in order to provide a better customer experience. Accessories like end cap displays and double slotted uprights add more shelving space to your store and make it easier for your customers to find what they’re looking for.

5. New Fixtures are Safer

The last thing you want to worry about is an old, unstable shelving unit falling over and injuring one of your customers. New store fixtures are sturdier and more reliable because they are higher quality. Prevent unnecessary accidents, keep your customers safe, and maintain a positive reputation by investing in new store fixtures.

Steve Di Orio

Steve Di Orio

Steven DiOrio has been with Handy Store Fixtures for over 11 years. After becoming the Marketing Manager in 2006, very recently he was named Director of Marketing. Currently, Steven is pursuing his MBA from Montclair State University with a specialization in Digital Marketing. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.