Summer has officially arrived and it’s almost time for backyard BBQs, baseball games, time spent poolside, trips to the beach, and last but not least — sales!
The warm weather months are sure to attract all kinds of customers to your store, and it’s up to you to run engaging and interesting promotions to increase sales and boost customer loyalty.
Don’t worry, we won’t leave you hanging. Keep reading for five simple summer promotion ideas that are sure to attract new customers and engage existing ones.
1. Buy One Get One Free (BOGO)
Promote a product that you know customers are looking for: ice cream, cold beverages, sunscreen, etc. This is a great way to ensure that your summer inventory sells and that nothing will be left over after the summer season has ended. This is another way to show your customers a perceived value offered by your store that your competition might not be willing to leverage.
2. Loyalty Punch Card
Hand out punch cards that encourage customers to return to your store. After 5 punches (purchases), the customer can receive a free beverage, snack or another item as a reward.
Handy Tip: Up the ante by offering bigger loyalty rewards (such as a gift card or a gift basket) to select, or random customers. Partner with another local shop and ask them to provide the prize. This will encourage customers to visit both stores.
Want to go digital? With the technological advancements made over the last few years, many retailers now have the ability to offer digital loyalty cards. This is something many retail chains now implement. Here are some affordable options worth taking a look at.
3. Daily Deals
Every day, offer an exclusive deal/special. Monday can be iced coffee, Tuesday can be summer skincare, Friday can be a 6 pack of beer. No matter what kind of brick-and-mortar store you operate, this promotion is a great way to get people into your store.
Handy Tip: Run specials on overstock items or items that have sold well during past summers.
4. Traveler’s Special
Do you serve many out-of-towners? Offer travelers an exclusive deal/discount on select products. This will entice summer visitors to shop in your store rather than a competitor. Additionally, offering deals specifically for the summer tourist can help increase your word-of-mouth advertising as travelers share their shopping experience with friends, family, and other visitors.
Handy Tip: Equip your shop with store fixtures that encourage impulse buys and take advantage of travelers’ unplanned shopping trips.
5. End of Summer Closeouts
This will be your customers’ last chance to score some great deals. Plus, this is a fantastic opportunity for you to clear out your summer inventory and make room for holiday merchandise.
Handy Tip: It’s never too early to start planning your holiday sales strategy. Our Store Design Process Guide can help maximize your merchandising potential.
Running a promotion requires some time and thought, and with the right planning and execution, you’ll see a positive return on investment. There are so many opportunities for small businesses to increase sales during the summer months, but sometimes the hardest part is getting started. We hope these tips give you the inspiration you need to pull off the perfect promotion that will keep your store sizzling all summer long.