purpose of a grand opening is to announce your arrival, stand out from the competition, and put your business on the map. So why are so many grand openings boring events full of recycled cliches like a sheet cake and oversized scissors cutting a ribbon? Keep your party from being boring with these 5 unique ideas for the grand opening of your store.
If you sell food or drinks to customers, free samples should already be on your list. If you don’t have free samples to offer, consider partnering with local businesses to provide free beverages and snacks at your grand opening in exchange for signage or inclusion of a coupon in swag bags. Many other businesses are willing to offer small sample items, and swag bags draw people in.
People love free stuff, and you need a way to capture customer information (primarily emails) at your grand opening. Consider offering one grand prize of a shopping spree, free makeover, or something else relevant to your offerings. Have customers enter by joining your email list. Better yet, offer a loyalty rewards program with incentives and still offer a giveaway for those who sign up at your grand opening.
Offer your guests a discount at your grand opening, a free product, or a coupon for future use in exchange for dressing up to match a theme. For example, if you are opening a pet spa, consider giving guests who arrive dressed like a puppy coupon for 50% off of a puppy shampoo. Have customers dress in formal wear, Halloween costumes, college gear, or a certain color; whatever matches your theme and your store.
Set up an awesome photo area with photo props and a big sign with your business name, address, and website in the background. Encourage guests to take photos and share them with a specific hashtag to increase the reach of your grand opening to their friends and followers. You may want to offer a discount or coupon for customers who choose to participate.
Post It Tour
Make things interactive and get a feel for your customers with a post-it tour. Give each guest a pen and a stack of post-its when they arrive and encourage them to leave notes on their favorite items to help you decide what items to feature in upcoming sales and social media promotions.
Learn more about planning the launch of your new store and remember to follow all rules and regulations.
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