An eye-catching jewelry display can artfully showcase the best qualities of your jewelry and as a result, promote sales. In general, some considerations when selecting presentation accessories include your store’s style and budget, among other factors.
Usually, arranging jewelry for sale requires some trial and error. To make things easier for you, in this article we’ve listed out general guidelines for you to follow and tweak as necessary. After all, displaying your jewelry to its best advantage will help you increase sales and will promote customer loyalty.
Match the Display to Your Jewelry
First and foremost, match your display with the style of jewelry you are showcasing. This may seem like common sense but you would be surprised how many retailers fail to factor this in. For example, you would uniquely display each piece if you are selling high-end, one-of-a-kind pieces. Perhaps each item would have its own glass showcase.
On the other hand, you may choose to group jewelry pieces by style. You could bring in several shelves to arrange each type of jewelry by category, making it easier for customers to browse.
Consider hanging earrings on rotating racks. If your earrings are already on a cardboard or plastic backing, dangling earrings on shelves becomes doubly convenient. You’ll maximize space and will be able to feature your line of earrings in one central location.
Create a Necklace Wall
As you already know, a well-planned jewelry store layout consists of a necklace wall. Place small hooks on a wall and hang necklaces on those hooks. Your jewelry will double as decoration for your shop while displaying merchandise.
As mentioned earlier, it would be wise to group similar styles (and colors) to allow customers to find complementary pieces.
Take Advantage of Mannequins
Customers might like a piece of your store’s jewelry but may not have any clue regarding how to wear it. With mannequins, you’re able to show your customers how one can rock your jewelry pieces. Therefore, style your mannequins with jewelry. You may wish to pair complementary pieces of jewelry together. Alternatively, you can create an eclectic look by pairing together mismatched but flattering earrings, necklaces, and bracelets.
Utilize a Corkboard
Spray paint a corkboard with a shade that enhances your jewelry. Alternatively, you can cover the corkboard in fabric for a more elegant look. Finally, insert earrings into the corkboard using perforated board hooks to achieve a distinctive display. If you desire more of an elegant display, please contact one of our store design specialists.
Take pictures of models or friends wearing your jewelry pieces. Then, post these pictures on social media or your website. You can also have professional-looking photos set up in your physical store if it matches your store’s overall aesthetic.
By following these guidelines, you’ll create a more enjoyable atmosphere for customers to view your products. Remember, these are guidelines and can be changed according to your needs. If you’re looking for shelving and display solutions, consider Handy Store Fixtures for your retail shelving needs.
Contact us to speak with a Store Design Specialist today.