A Beginner’s Guide to Color Psychology

A Beginner’s Guide to Color Psychology

By Handy Store Fixtures
Posted in Store Design
On February 13, 2018

Whether you are trying to influence shoppers through your overall store design or switching to custom store fixtures (which requires choosing a color), it can be difficult to determine what colors to use and where to use them. Thankfully, there’s plenty of research on color psychology to help with those decisions. This beginner’s guide to color psychology will get you started.


Red creates a sense of urgency and increases appetite. It is often used in sales and clearance sections. It can also be used to increase impulse buys, particularly for food items.


Of all colors, green’s meaning has changed the most in the past couple decades. It has always been a relaxing color that promotes lingering, but now it has become a staple in eco-friendly and health-conscious branding. For the most part, it’s best to use green to emphasize these types of products in your store.


Blue is the most popular color so it makes a great base for putting people at ease in your store. Bright blue can be used to increase impulse buys, particularly when combined with red and yellow.


Speaking of yellow, it’s another great impulse buy color. It’s bright and catches attention, especially when it is used in signage or windows.


Orange is energizing and encourages people to eat and move quickly. It’s usually viewed as quirky and exciting. This is a great color to use in temporary displays.


This color used to be reserved for royalty, and it still has a richness to it. If you are trying to show affordability, purple is the last color you want to use. But, if you are looking to establish a feeling of feminine elegance and luxurious spending, this is your best bet. Combine with black for increased power.

Obviously, these are just the basics of color psychology. The most important thing is that all of your displays are visually appealing and work well together. Need help designing (or redesigning) your retail store? We’d love to help. Handy Store Fixtures provides more steel and back panel color options with the fastest lead times than any other store fixture provider. Learn more about our fixtures and services or reach out today!

Handy Store Fixtures

Handy Store Fixtures



Headquartered in Corning, New York, Handy Store Fixtures is a United States leading store fixture supplier providing the highest-quality retail display fixtures. We provide independent retailers with a variety of shelving and display options and services designed making the store shelving layout process simple.