Case Study: Beer Cave Shelving

Case Study: Beer Cave Shelving

Last year, while attending the 2016 NACS Show in Atlanta, GA, David Tooley of the Tooley Oil company approached the Handy Store Fixtures booth with a specific store fixture requirement. “I’m looking for shelving for my beer cave, does your company provide a solution?” After speaking with Mr. Tooley for almost fifteen minutes, our District Sales Representative, Gil Perez, ensured David that we do indeed provide convenience store retailers with beer cave shelving solutions.

According to Mr. Tooley, his store sales were declining in the beer category, and he was in need of shelving solutions to help increase sales. “I was down 5% in beer dollar sales in 2016 over the previous year (2015). I switched to your merchandising units for my beer cave in February 2017, and it really cleaned up the presentation and made the set much more inviting. My beer sales are up just over 10% YTD thus far in 2017,” Mr. Tooley recently told us in an email.

Handy Store Fixtures’ beer cave shelving is designed for maximum strength and durability, perfect for storing a large variety of beverages inside your refrigeration units. Depending on which Beer Cave Shelving height you decided upon, the top 3 shelved, including lips, are gravity fed, and bottom 2 shelves are flat, which makes it easy for grabbing cases on all of our 84” high units. The Handy Store Fixtures Beer Cave Shelving is available in a variety of sizes:

• Available 78” or 84” high

• Available in 24” or 30” depths

• Available in 3’, 4’, 6‘, 7, or 8’ lengths

• Available in black color NSF approved

When Handy Store Fixtures asked Mr. Tooley what he likes the most about our beer cave shelving units, he said in detail, “the merchandising units give the beer cave a real clean look. They are easy to stock and are extremely well built. These units are solid, no wobble or fear of anything falling! I like the fact that it has flat shelves for the bulk packages and slanted shelves for the six-pack and smaller packages. With magnetic price labels working with this system, it is straightforward to affix pricing in numerous ways.”

Increase In-Store Beer Sales!

Contact Handy Store Fixtures today to learn more.

Handy Store Fixtures

Handy Store Fixtures



Headquartered in Newark, New Jersey, Handy Store Fixtures is a United States leading store fixture manufacturer producing the highest-quality retail display fixtures. We provide independent retailers with a variety of shelving and display options and services designed making the store shelving layout process easy.