Walk-In Beer Cooler Design Strategies

Walk-In Beer Cooler Design Strategies

By Steve Di Orio
Posted in Liquor Stores, Store Design
On August 05, 2016

Beer Cave Shelving 13It’s easy to understand why convenience stores continue to dominate year after year in beer sales.  They’re a fast, easy and, well, convenient place for customers to grab beer on the go. There is one interesting shelving trend that sets them apart too: beer caves.

Walk-in beer coolers or beer caves, as they are commonly referred to, are designed for a particular store and its specific layout needs. These beer caves are temperature controlled walk-in coolers that allow stores to sell more product in larger packages and avoids the issue of being out-of-stock of a particular brand.  A big selling point for consumers is that they can get their favorite beer brand already cold from the convenience store shelving rather than buying beer at room temperature from a grocery store.

Another advantage of the beer cave or walk-in cooler shelves is that inventory can be stocked from the inside of the walk-in coolers rather than the front of the coolers so as not to interrupt customers from their buying experience.

Convenience store retailers can enhance the customer’s shopping experience with unique walk-in cooler designs, lighting and attractive merchandising. Beer caves can be designed in a variety of sizes, configurations and styles to complement and optimize the convenience store’s space for best convenience store shelving placement.

Glass doors are also a critical part of the design where extra condensation protection may be needed for high ambient heat and humid environments. You wouldn’t want your customers looking through a glass door full of condensation – not only would this be unattractive, but also annoying for customers who couldn’t see clearly through the glass door while searching for their beer choice.

As a convenience retailer you may also want to consider energy efficiency as a high priority when investing in a beer cave. The frequent opening and closing of the glass doors would definitely be a factor in determining what kind of convenience store shelving would be most energy efficient when designing a beer cave. You may be selling a lot of beer, but you don’t want to have your profits going to your electricity bill.

If you’re thinking about adding or updating your store’s beer cave, look through our galleries to get some shelving inspiration!

Steve Di Orio

Steve Di Orio

Steven DiOrio has been with Handy Store Fixtures for over 11 years. After becoming the Marketing Manager in 2006, very recently he was named Director of Marketing. Currently, Steven is pursuing his MBA from Montclair State University with a specialization in Digital Marketing. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.