Walk-In Beer Cooler Design Strategies

Walk-In Beer Cooler Design Strategies

Beer Cave Shelving 13It’s easy to understand why liquor stores continue to dominate year after year in beer sales. They’re a fast, easy, and, well, convenient place for customers to grab a beer on the go. There is one interesting shelving trend that sets them apart, too: beer caves.

As they are commonly referred to, Walk-in beer coolers or beer caves are designed for a particular store and its specific layout needs. These beer caves are temperature-controlled walk-in coolers that allow stores to sell more products in larger packages and avoid the issue of being out-of-stock of a particular brand.  A significant selling point for consumers is getting their favorite beer brand already cold from the convenience store shelving rather than buying beer at room temperature from a grocery store.

Another advantage of the beer cave or walk-in cooler shelves is that inventory can be stocked from the inside of the walk-in coolers rather than the front of the coolers so as not to interrupt customers from their buying experience.

Liquor store retailers can enhance the customer’s shopping experience with unique walk-in cooler designs, lighting and attractive merchandising. Beer caves can be designed in various sizes, configurations, and styles to complement and optimize the convenience store’s space for the best liquor store shelving placement.

Glass doors are also a critical part of the design where extra condensation protection may be needed for high ambient heat and humid environments. You wouldn’t want your customers looking through a glass door full of condensation – not only would this be unattractive, but also annoying for customers who couldn’t see clearly through the glass door while searching for their beer choice.

As a beer, wine, and spirits retailer, you may also want to consider energy efficiency a high priority when investing in a beer cave. The frequent opening and closing of the glass doors would definitely be a factor in determining what kind of liquor store shelving would be the most energy-efficient when designing a beer cave. You may be selling a lot of beer, but you don’t want to have your profits going to your electricity bill.

If you’re thinking about adding or updating your store’s beer cave, look through our galleries to get some shelving inspiration!

Steve Di Orio

Steve Di Orio

 

Steve has been with Handy Store Fixtures for over 15 years. After becoming the Marketing Manager in 2006, he was named Director of Marketing. Steven earned his MBA from Montclair State University with a specialization in Digital Marketing in 2019. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.