Last updated: August 2019
For many retailers, the fall season represents a golden opportunity for store owners to increase sales. People love fall: football, apple cider, and the beginning of the holiday season are all a part of this time of year. Why not get your store fixture displays in on all of the fall fun too?
With the change of the seasons comes a change in merchandise and retail displays. Store owners are switching out tank tops for sweatshirts and flip flops for boots. More comfort foods line the aisles of our local grocery stores, and all things pumpkin are out in full force. For other businesses, candy, wine, and champagne represent prime merchandise that deserves their own retail display space. It is essential to utilize the opportunities available to store merchandisers during this time of year.
As the leaves change, we begin to see all of those warm fall colors everywhere we turn. Deep reds and burnt oranges, golds and hunter greens are in everything from clothing to blankets and other household items. Update your retail display fixtures with fabrics in these colors hung from behind or layered on top of store shelves. Strew paper leaves or painted pine cones around merchandise.
Want to change the color of your store fixtures as well? One of the many benefits of working directly with a retail gondola shelving manufacturer is that they can produce these colors all within a short lead time to ensure your business will be ready in time to take advantage of the fall season.
Halloween and Thanksgiving offer plentiful merchandising opportunities and provide retailers with a prime window to take advantage of buyer behavior. Jack o’ Lanterns, ghosts, and other ghoulish figures offer fun display ideas for Halloween. Turkeys, gourds, and corn stalks make for excellent Thanksgiving props. Group together products that are perfect for these holidays to create their own display section in the store.
Handy Fact: In 2018, Halloween-related spending was estimated to surpass over 9 billion dollars. How is your store getting ready to position itself to take advantage of this spending?
Football Themed Displays
Whether its college football or the NFL, there's no escaping the fact that football has become a part of the American fabric. Turn a row of shelving into a football field with some green felt or paper and white tape. If you don’t want to cover a whole shelf, make a table runner display in one area of your store. If your store is located in a geographic area where college football reigns supreme, garland in the colors of your local team can be strung around anywhere in your store.
Something as small as colored shelf inserts that go into the front shelf channels of our gondola shelves can make a significant difference in your store. Chalkboard notes are always a great way to personalize a promotional message like, “In honor of game day all tailgating products are 10% off.”
Bring the Outside, Inside
Nothing says fall like displays of colored leaves, pumpkins, and pinecones around the store. Keep it simple with baskets filled with miniature pumpkins, gourds, and pinecones or go big with full-sized pumpkins and scarecrows greeting customers upon arrival. Painted pumpkins are a great display idea. You can even paint the word “Sale” to mark a location where merchandise is discounted or use them for other store signage.
When it comes to visually merchandising your store, there are a number of tools available at your disposal, many of which you may already have. Props, decorations, mannequins, and signs are excellent ways to reflect the fall season while beckoning your customers to shop in your store. Think about both interior and exterior presentation and what kind of displays would catch your target audience’s attention. If having fall décor around your store will overwhelm your space, choose a small area to focus your attention on to showcase the season. If you're doing business in an industry that sells fall-themed merchandise, this is an excellent time to spotlight those items in your window displays.