With the change of the seasons comes a change in merchandise and retail displays. Store owners are switching out tank tops for sweatshirts and flip flops for boots. More comfort foods line the aisles of our local grocery stores and all things pumpkin are out in full force. It is important to utilize the opportunities available to store merchandisers during this time of year. People love fall: football and spicy apple cider, and the beginning of holiday season are all a part of this time of year, so why not get your store displays in on all of the fall fun?
Fall Colors: As the leaves change we begin to see all of those warm fall colors everywhere we turn. Deep reds and burnt oranges, golds and hunter greens are in everything from clothing to blankets and other household items. Update your retail display fixtures with fabrics in these colors hung from behind or layered on top of store shelves. Stew paper leaves or painted pine cones around merchandise.
Fall Holidays: Halloween and Thanksgiving offer plentiful merchandising opportunities. Jack o’ Lanterns, ghosts and other ghoulish figures always offer fun display ideas for Halloween and turkeys, gourds and corn stalks make for excellent Thanksgiving props. Group together products that are perfect for these holidays to create their very own display section in the store.
Football Themed Displays: Turn a row of shelving into a football field with some green felt or paper and white tape. If you don’t want to cover a whole shelf just make a table runner to display in one area of your store. Garland in the colors of your favorite team can be strung around anywhere in your store. Chalkboard notes are always a great way to personalize a promotional message like, “In honor of game day all tailgating products are 10% off.”
Bring the Outside, Inside: Nothing says fall like displays of colored leaves, pumpkins and pinecones around the store. Keep it simple with baskets filled with miniature pumpkins, gourds and pinecones or go big with full-sized pumpkins and scarecrows greeting customers upon arrival. Painted pumpkins are a great display idea. You can even paint on the word “Sale” to mark a location where merchandise is discounted or use them for other store signage.
When it comes to visually merchandising your store there are any number of tools available at your disposal, many of which you probably already have. Props, decorations, mannequins and signs are excellent ways to reflect the fall season while beckoning in your customers. Think about both interior and exterior presentation and what kind of displays would catch your target audience’s attention. If having fall décor all around your store will overwhelm your space, choose a small area to focus your attention on to still showcase the season. If you work in an industry that sells fall-themed merchandise this is an excellent time to spotlight those items in your window displays as well as in displays around the store.