Now more than ever, it's vital for business owners to control costs. Now might be a tempting time to increase your marketing and operating budgets as most of the United States has loosened up its COVID-19 restrictions. From a retailing perspective, the end of the pandemic is outstanding news as customers will once again fill up stores.
As a retailer, you know the extent to which presentation can make or break your sales, but that doesn't necessarily mean you have a bottomless budget for high-end retail display shelving. With a little planning, you won't have to spend much on effective store shelving displays. After all, you can have the most beautiful displays globally, but if you're not turning a profit, what is the point in being in business for the first place?
In this article, we will highlight five practical and affordable ways to upgrade your retail shelving while working with a limited budget.
Add Elegance with Glass Shelving -- The clean, bright look of glass shelves suits any color scheme. It works particularly well in contemporary designs. Glass store shelves are tempered and allow for lighting effects that lend an upscale elegance to various products such as housewares and beauty supplies. With LED lighting and a little creativity, you can produce many looks even on a small budget.
Warm-up to Wood Shelving -- The warmth and character of wood store fixtures evoke an inviting atmosphere that's perfect for variety stores and pet stores. In an electronics store, they lend a homey look to your merchandise, helping shoppers imagine the items in their own living rooms. Because they're durable and compliment any decor, wood shelves will benefit you for years to come. We recommend creating a stunning yet functional display by incorporating wood shelving units on slatwall using slatwall brackets to display the shelves.
Showcase Impulse Buys -- The versatility of free-standing retail shelving units gives you an easy way to place impulse items where they're most likely to be seen. In fact, there was a recent report that revealed that the average consumer spends around $5,400 a year on impulse-related purchases. That could mean a real boost in revenue for your business, and the question you need to ask yourself as a retailer is, are you doing everything possible to capture these opportunities? These free-standing units are well suited to use near front checkouts and in bulk aisles. They also provide a convenient alternative to traditional end caps if your store requires more merchandising space.
Add Shelves to your Sales Counter -- One simple way to increase impulse sales and upgrade your business is to update arguably the most important fixture in your store, your retail sales counter. Our team can work with you directly by adding standard gondola shelves to your counter using slotted uprights if you have an old wood counter. This way, you can merchandise impulse items at an area of your store that customers are guaranteed to pay attention to, most likely with a payment method in hand.
Refine Your Displays -- With so many types of retail store shelves available, you can find shelves and accessories designed especially to show off those items no matter what you sell. For instance, if you own and operate a hardware store, adding slatwall power tool holders to sloped slatwall panels makes your merchandise increasingly more eye-catching than simply hanging them on regular hooks. Have a clothing store? Here is an idea. Instead of folding clothing or hanging it on horizontal clothing racks, try a spiral clothing rack to display each item better while making it easier for your customer to pick the styles they enjoy the most.
Are you ready to upgrade your displays with attractive, affordable retail shelving designed to help you increase revenue? If you are, then contact us today to discuss your project with a Handy Store Fixtures store designer.