Accomplishing an upgrade, of anything, in your retail location while still staying on budget, takes creativity, planning and the imagination you had when you started the business in the first place.
Shelving is one of the more important elements of the retail experience for customers. It represents a great opportunity for you as they are the display devices that draw attention to the merchandise you are hoping to sell. Part of staying on budget is making sure products are attractively displayed and moved off of those shelves quickly. Another part is the security to keep that movement paid for and not shop-lifted.
A few upgrades to consider are:
- Metal security cases can more than pay for themselves in protection and the flexibility in what they can hold. High end electronics, jewelry and specialty tools are just a few of the items that will stand out and be protected at the same time.
- Do your products look better on wood store counters? Home decorator items may be better displayed on a shelf the customer would normally see at home. These shelves can also be repainted or stained as needed.
- End caps are valuable space. Pick a flexible mix of support channels, peg board and grid sectionals. These can be re-arranged on a weekly basis to keep displays fresh.
- Customers like to discover treasures. Bins provide this opportunity for many people. This is true in toy sections as well as in all clearance areas. They should not look dirty or disorganized, however, as this will cause people to walk right past them.
- Floating shelves can be achieved by a short wall with shelves on both sides being set up in various areas. These units can be moved around to different spaces with an adjustment in the product mix.
Regardless of what changes and upgrades you make, experiment with various types of retail store shelving to find the optimal shelving for each product or category of items. How quickly your products are moving out of the door will be your best indicator of what works best.