How the Color of Your Store Influences Shoppers

How the Color of Your Store Influences Shoppers

By Steve Di Orio
Posted in Store Design
On August 12, 2016

Color is one of the most significant determining factors directly related to sales. In various studies, color has been found to account for over 80% of purchases made based on color. That’s why choosing color carefully, thoughtfully and strategically for your retail store design can be a make it or break it deal.

Did you know that every color conveys a different feeling to your customer? Did you also know that too much of one color can be irritating to a customer to the point where they may exit your store? Taking these points into consideration will guide a business owner in the right direction when thinking about convenience store design and incorporating color into that design.

Various colors convey different feelings. For example, blue is a calming color and conveys serenity and trustworthiness. Orange can convey feelings of happiness, or fairness and affordability. Yellow attracts attention and evokes energy. Then there’s red, a powerful color used in stop signs and fire engines to get people’s attention to stop and react. That’s why red is used to get the consumer’s attention during sales – it can convince a shopper to go from browsing to buying.

Color can also be a part of your retail store design theme. What kind of story or theme do you want to convey to your customers? For example, you may want to choose bright orange and yellow colors for a flower shop to convey happiness and positive feelings, or choose green if you specialize in eco-friendly products. You can tell your own story with the colors you choose to sell your product.

The success of your retail store design is dependent on making the right choices for your color scheme, as well as your chosen shelving layout. What do you want your retail or convenience store design to say about your product/service?

Steve Di Orio

Steve Di Orio

Steven DiOrio has been with Handy Store Fixtures for over 11 years. After becoming the Marketing Manager in 2006, very recently he was named Director of Marketing. Currently, Steven is pursuing his MBA from Montclair State University with a specialization in Digital Marketing. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing.