During the holidays every retail store is trying to one up each other with their holiday displays. The bigger, grander, brighter – the better. But if you run a smaller retail store, it can be tough to compete with the big box stores. Having a mechanical, moving Santa Claus along with his reindeer in your store window just might not be a possibility. But don’t worry, there are other ways you can capture attention for your holiday displays and merchandise.
Start with the windows. If your store has a window display, it is crucial that you fill that space thoughtfully. This is the first thing a shopper walking by sees, and it needs to be eye-catching enough to draw them into your store. Change up your window displays on a monthly basis to keep them fresh, and check on them regularly if you start to pull items from them to sell. It’s better to change out your display before the month is up than to have a half empty window. Make sure your displays reflect the current season and holidays. Windows should always be kept clean and dust-free.
Take advantage of every space. We aren’t suggesting you cram your store shelves so full of merchandise they are ready to burst, but do utilize your space wisely. End cap displays are a great way to capitalize on that extra dead end space. They are great for promoting specials, new products or holiday merchandise.
Utilize special holiday shelving. Did you know you can order shelves to incorporate the colors of the holidays into your display? Think Orange shelves with Black pegboard for Halloween or Red shelves with White pegboard for Christmas (they also includes Pink shelf inserts for Valentine's Day), etc.
Keep things simple and organized. No holiday shopper wants to dig through a messy store. They are hoping to be in and out and easily able to find what they need. Your displays will get much more attention if they are streamlined and easy to shop. Regularly check on stock to ensure the right amount of products is on display without looking to bare or too overloaded. Staff should regularly check shelves to ensure products remain in the proper place instead of across the store haphazardly set down, or on the floor.
Don’t forget the basics. Proper lighting, signage, and organization are still important throughout the holidays. While the competition’s store designs are falling to the wayside and overwrought with messy holiday merchandise, your neat and organized store will be a sigh of relief for overwhelmed shoppers.
In addition to keeping your displays fresh, interesting, and easy to shop, don’t forget about the other ways you build on customer loyalty every day, not just around the holidays. Keeping customers well-informed with emails or mailers, providing excellent customer service and current merchandise should be reason enough for customers to visit your store this season.