A simple adjustment to your store’s design and layout could effectively result in increased sales. Yes, really! If your store isn’t already accommodating impulse buying, you need to keep reading.
Whether you own or operate a convenience store, pet store, pharmacy, or liquor store, impulse sales are a great opportunity to increase revenue in your store.
According to statistics, impulse buys mean big business. In fact, 8 out of 10 impulse purchases are made in a brick-and-mortar store, according to invespcro.com.
Interested in learning more about impulse purchases and just how much money you could be gaining from them? Check out the stats below.
“Over 90% of people who shop today make occasional impulse purchases that they didn’t intend to buy initially.” - Source
Over 90%! That’s a lot of business you could be losing from customers.
“Most spontaneous purchases involve eating: 70.5 percent of respondents in a recent survey name food as their biggest impulse purchase.” - Source
Listen up convenience store owners: this stat is for you.
“Up to 20% of the average household’s grocery bill comes from items that were purchased on impulse alone.” - Source
Do you notice a large trend of shoppers buying groceries in your store? It’s time to start thinking about impulse buys.
“Impulse buying decreases by 13% on planned shopping trips.” - Source
Take advantage of your customer’s unplanned shopping trips and create a layout that encourages impulse buys.
“61 percent of consumers ages 18 to 29 routinely buy impulsively for themselves.” - Source
When it comes to impulse buys, young shoppers account for a large portion of revenue.
“Over 40 percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse shopping.” - Source
In-store impulse buys take prevalence over online impulse buying.
You shouldn’t tackle impulse buys on your own. The first step to creating an effective store layout is understanding what store fixtures will encourage these on-the-spot purchases.
As experts in retail store design for over sixty years, our specialists recommend a retail sales counter to increase impulse buys. A retail sales counter is equipped with shelving and corner shelves designed to put select items in front of the customer.
Depending on your store’s existing style and layout, you’ll have the option to choose from various designs—including a completely custom checkout counter.
Other store fixtures that promote impulse buys are end unit retail displays, also known as end caps. These are fixture displays you see at the end of an aisle or attached to a gondola shelving unit. Depending on where these shelves are located, they can be one of the first things your customers see when they walk inside your store.
As a friendly reminder, end caps add valuable display space and should be utilized to showcase your most profitable products.
Although these are some of the most important retail store fixtures to consider when thinking about increasing impulse buys, there are other displays and shelving fixtures that can benefit your store. Interested in learning what they are? Contact Handy Store Fixtures and speak to a store design specialist today.