Practicing Retail Display Psychology is Good Business

Practicing Retail Display Psychology is Good Business

By Steve Di Orio
Posted in Store Design
On February 29, 2012

Shoppers will buy over 50% of their items on impulse. That is – if you keep them interested and curious enough by offering new items and a variety of choices in an exciting atmosphere. How do you keep the atmosphere exciting? With visual presentation, and that is a matter of practicing good retail display psychology.

Want to know how you should be using retail display psychology for good business. The Handy Store Fixtures experts have a list of best practices:

Advertise Inside and Outside Your Store

Your advertisement brings them into the store, but your stand-out display fixtures and signage allows consumers to find the advertised product easily.

Place Related Products Near the Advertised Products

Place related items near the advertised products and on the store shelving along the traffic path to increase the sale.

Show How Those Related Products are Used

Go a step further to ensure that add-on sale. Use your retail displays to show how the related items can be used with the customer’s advertised product purchase.

Let Your Store Fixtures Help Make a Statement

Choose and plan the placement of your end caps, shelving and displays so that you can create product categories. These product categories will then act as guides to the rest of the merchandise in your store and your store fixtures style and color should make the merchandise stand out!

Store fixtures should not only show your merchandise but create an impact, and that is what these best practices aim to prove. So remember to get the perfect color, size, and style of store fixtures that will leave a positive impression about your store on your customers. It is retail display psychology that is just good business.

Steve Di Orio

Steve Di Orio

Steven DiOrio has been with Handy Store Fixtures for over 11 years. After becoming the Marketing Manager in 2006, very recently he was named Director of Marketing. Currently, Steven is pursuing his MBA from Montclair State University with a specialization in Digital Marketing. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing.