Shelving Tips for Retail Success

Shelving Tips for Retail Success

By Steve Di Orio
Posted in Retail, Shelving
On March 22, 2016

It’s all about the flow.

Just as the real estate market is famously about “location, location, location,” the ideal store layout is all about where you want your customer to go … and what you want them to see. Think about what’s at eye level vs. what needs extra work to notice. You want your most profitable or in-demand items to be at eye level.

Beauty Wall Unit 2Store-wide shelf layout on a broad level, too, can play a role. When you put the hottest items far away from the entrance, you increase the opportunity for customers to find lower-profile goods by accident. Call it “opportunistic proximity.” Grocery stores have known this for decades: The milk is usually in one corner completely opposite from where the meat is. The impulse purchases (candy, gum, tabloids, lip balm) are near the register where shoppers wait their turn in line.

Pay attention to the overall visibility of goods. If something is on a higher or lower shelf, are there signs or enough related surrounding product to indicate where it is?

Cleanliness

Clean shelves go a long way toward creating a favorable impression on your customers. Even if items are out of stock, making sure the empty shelf space is not dusty or otherwise pulling random storage duty by holding excess products carelessly tossed aside. We’ve all seen shelves that look like that.

Check on shelves regularly to restore order when customers inevitably make a mess. It makes it easier for other customers to find what they need, and it simply leaves a better impression of your store. It also helps you stay on top of any products you are running low on and need to order or pull from back stock. Attention to these little details signals you care about your store and the customer shopping experience.

Choose wisely

With more than 2,000 standard types of retail fixtures, consulting a knowledgeable salesperson can make all the difference. They’ll help you choose the optimal shelving solutions for your unique space.

Customer service

While physical environment is crucial, don’t forget probably the most important element of retail success: Customer service! Read our recent blog about how to create policies for exceptional customer service.

Steve Di Orio

Steve Di Orio

Steven DiOrio has been with Handy Store Fixtures for over 11 years. After becoming the Marketing Manager in 2006, very recently he was named Director of Marketing. Currently, Steven is pursuing his MBA from Montclair State University with a specialization in Digital Marketing. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing.