The Importance of Signage in Your Store

The Importance of Signage in Your Store

By Handy Store Fixtures
Posted in Store Management
On August 06, 2019

If you’ve ever found yourself wandering the aisles of your favorite store, rushing to try and find that last product on your list, you know the importance of good store signage. The right signage is more than a nice addition to your store - it’s a vital component of your layout, marketing, and sales strategies.

With more than 65 years of experience in retail layout and design, Handy Store Fixtures knows a thing or two about properly leveraging store signage. Don’t lose another customer to subpar signage - read on for our tips on using signage to boost revenue.

Draw Customers In

Whether it’s a hand-drawn chalkboard advertisement in front of your entryway or brightly colored signs in the windows, how you draw customers into your store matters. Take advantage of windows, and entryway signage to get shoppers’ attention and show off some of your store’s personality. You can also add signage to floor mats to further personalize store entry and exit points.

Show You Care

Signage that meets customers special needs shows that you care. Whether it’s ADA-compliant signs in key areas or bilingual signage for your ESL customers, this signage is a vital part of your customer service approach.

You can also go a step further with special signage that makes customers smile. Does your business have a sense of humor? Add fun signs in unexpected places. Want customers to leave feeling good about themselves? Complimentary signage near mirrors can subtly convince consumers to make the purchase.

Highlight Hot Deals

Draw customers to specials with signage that promote new items, clearance, and special deals.  Use bright colors, big fonts, and attention-getting exclamation marks when appropriate. Place these special items - and their signs - throughout the store to encourage shoppers to browse for more deals. It’s especially easy to place signage on round clothing racks and promo tables.

Make Signage  Work for You

When it’s time to rework your store setup and signage, our store design specialists can help. We’ve worked with countless retail stores to help them boost revenue through proper fixtures and improved layout.

Handy Store Fixtures

Handy Store Fixtures



Headquartered in Corning, New York, Handy Store Fixtures is a United States leading store fixture supplier providing the highest-quality retail display fixtures. We provide independent retailers with a variety of shelving and display options and services designed making the store shelving layout process simple.