Last updated: June 2019
As an independent pharmacy owner, it can be challenging to make your pharmacy stand out from the larger "chain" retailers seen in most neighborhoods across the United States. A recent article by Consumer Reports highlighted that pharmacies are still the best option for consumers in terms of cost and quality for prescription drugs. But the extra effort you put in is what will keep customers coming to your business, even if it is not as convenient as a pharmacy that is located on every corner. Here are a few tips for keeping customers coming back to your pharmacy and becoming a beloved neighborhood establishment.
Be Innovative: Set yourself apart from the rest by always coming up with new and better ideas for your business. Running a pharmacy is more than filling prescriptions. Be a resource that your customers don’t want to be without. Host speakers or workshops and offer literature to show them you have a pulse on the industry.
Be a Leader: Running any business requires a good leader. Your employees need to trust and depend on you to keep them happy and therefore your customers happy. Customers can easily pick up on the mood of a store, and if your employees are smiling and happy to be there working together, your customers will be comfortable while shopping. It is essential to have a team atmosphere with everyone working together towards your goals.
Stay Organized: Keep your pharmacy store fixtures well-stocked and products should be easy to view from the customers perspective. Your Rx store should have a nice flow and products should be organized in a way that will increase impulse sales. As a best practice, we recommend pharmacy retail displays be grouped by the type of products they host, such as a mini vitamin shop or an eye care station. Of course, keep under the counter drugs out of reach and organized with our state-of-the-art pharmacy bay units.
Connect with the Greater Community: This is pretty much your lifeline. Your connection with the community is what will keep them coming to your independent pharmacy instead of the bigger retail competitors within the industry. Network in your neighborhood with other small business owners so that you have people to go to with questions, concerns, and joint problems. Having relationships with other local business owners also boosts your chances of them recommending your store to their customers.
Listen: Listen to your staff, customers, and fellow business owners. Find out what they are happy with, what some of their frustrations are, and what they would like to see in the future. It is so important to hear what the people you depend on to keep your business running have to say.
Be Open: Let people know how your pharmacy came to be: What inspired you to get into this line of work, maybe that’s helping people feel better and be well, the impact your business has had on a community member or a great story about how you found one of your staff members. In a small, privately owned pharmacy, your customers will want to learn more about you and think of you as a neighbor.
Let your Dedication Shine Through: It should be clear to your customers and staff that you are passionate about the business you are in. This will help them trust you with something essential to every living being, their health. Assisting people to get better and stay well is a big responsibility, and it is being placed in your hands. Show how much this is appreciated and how seriously you take it.
Having a trusted, team-oriented staff and a connection with the local community is a significant part of running a small business. Keep these tips in mind to make sure your pharmacy will be a success! To learn more about the Handy Store Fixtures Pharmacy program, please feel free to contact us today!