There are no catch-all answers to this question, and different store owners, industries and situations will call for different approaches. But we have some general ideas of when is a good time to replace shelving. Take, for example, when overhauling your store:
- If you are ready and willing to renovate, and you're trying to make everything look fresh and improved (or just different) from your old store, then new gondola shelving can go a long way toward sending that vibe. Colors, light and cleanliness go a long way toward attracting positive attention and reinforcing the emotions you want your customers to feel as they interact with your space.
- If you need more space but you're not knocking down walls, it makes sense to use new shelving that gives you more display space per cubic foot. Assuming you're not expanding your store and you're going to need to get more out of an existing space, you're definitely looking at new shelving. Sometimes that means a new shelf that takes up the same space as the previous, but with higher storage/display capacity, such as upright extenders.
- If you're moving into a new store, period,or creating a new wing in an existing store, you're going to want new shelves. Leave the old to the old space, and capitalize on the new atmosphere with a captivating physical presence.
- If your store looks a) dirty b) dated c) unprofessional or d) all of the above (see item 1 above), you could stand to replace shelves. You want your store to be a good representation of not only the products you sell, but how you run your business. Broken store fixtures and over-crowded shells won’t make the best impression on your customers.
Replacing your gondola shelves can be as big or as small of a job as you want. Simply replacing a few of your damaged or older shelves with new ones will make a big difference. It will also help to try additions on your existing shelves to give your displays more space, such as extenders, end units, and corner units.