A store's fixtures communicate something subtly to the customer, if even the customer isn't paying attention. Retail store fixtures can affect a customer's decision to stay in a store as much as the product, the overhead music, and the attitude of the salesperson can. The decision to use wood over metal, or vice-versa, can be a difficult one to make. There are several pros and cons to each.
Wood tends to have an earthy, warm appearance that is inviting to the customer. It can have an unvarnished appearan... read more.