When you own a chain store, the sign on the outside of the building tells your customers what to expect on the inside. What happens when you can’t find the same size retail space, though? What can you focus on to make them similar?
Well, the first thing is the sign. Therefore, make sure that all chain store signs are the same color, size, wording, shape, etc.
Next, when the customer enters the store, they will feel more at home when they recognize the gondola store fixtures color and heights as well a... read more.