Check it Out: The Counter Complex Checkout Counter

By Steve Di Orio
Posted in Store Fixtures
On September 27, 2013

Have you heard about our newest product? Probably not, so let us take a second to introduce it to you. The Handy Store Fixtures Counter Complex Checkout Counter is designed to help you maximize your front end space.

This new shelving unit features a front end display that is ideal to house your impulse merchandise nearest your checkout area. We understand how important this real estate can be in your store, and how it can lead to an increase in sales.

The back of this new counter makes use of shelving for storage purposes. Often times, traditional checkout counters don’t offer enough storage space, so we created this display with the goal of increasing storage without sacrificing any other essentials.

This counter can be created using special steel colors and wood grained slatwall colors to ensure it coordinates with the look and feel of your current business.

The versatility of these shelving units makes them a no-brainer for many store checkout areas. We can personalize the Counter Complex Checkout Counter to suit your needs. For example, we offer our customers the option of using bakery shelves instead of standard shelves with steel front lips.

Who can benefit from this new shelving unit? Anyone really. We have found that they have grown quite popular with convenience stores based on their ability to display items such as:

  • Candy
  • Phone cards
  • Gift cards
  • Gum
  • Snacks
  • And more
Find out if our newest shelving unit is right for your store. Contact us today with any questions you may have or to learn more. 
Steve Di Orio

Steve Di Orio


Steve has been with Handy Store Fixtures for over 15 years. After becoming the Marketing Manager in 2006, he was named Director of Marketing. Steven earned his MBA from Montclair State University with a specialization in Digital Marketing in 2019. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.