Custom Colored Steel Shelving Makes a Difference in Retail

By Steve Di Orio
Posted in Store Design
On November 14, 2011

Store owners who want to make their store really stand out from the competition should consider the impression their colored steel shelving makes. Is it reinforcing the colors of your signage and other POP marketing or brand styles? If not, Handy Store Fixtures custom colored steel shelving can make the difference.

Besides the visual appeal of shelving that matches your color scheme, all custom colors from Handy Store Fixtures use a powder coated finish. This coating is very durable and can last 12 to 25 years!

Because the powder coating line is in our manufacturing facility, a special order for custom colored steel shelving has a quicker turn-around than the competition can offer. We can usually deliver the shelving in three to four weeks. Compare this to the months other places will make you wait.

Our color guide is available for you to view a broad range of gondola shelving color options.

Steve Di Orio

Steve Di Orio


Steve has been with Handy Store Fixtures for over 15 years. After becoming the Marketing Manager in 2006, he was named Director of Marketing. Steven earned his MBA from Montclair State University with a specialization in Digital Marketing in 2019. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.