Don’t Whine if You Don’t Have Wine Racks in Your Convenience Store

By Steve Di Orio
Posted in Store Fixtures
On October 14, 2013

Are your profits stagnant? You may think you’re doing all you can to sell your products, but there is revenue you could be leaving on the table.


Professionals in the industry agree that many convenience store owners are leaving profits untapped by avoiding wine racks and storage shelving. With Handy Store Fixtures, you can increase your storage without limiting your floor space. Our convenient store shelving options make it easier for business owners to maximize profits. From gondola checkouts to store fixtures and wall units, we’ve got you covered.


Would it really be profitable for you, as a convenience store owner, to sell wine? Will people notice it? Will they buy it? Is it worth the shelving space?


These are all legitimate questions, but as wine sales in convenience stores continue to increase, it could be a practical transition. Over the past 5 years, wine sales in convenience stores have grown 10%. As many stores move toward fresh, healthy food options, and away from a reliance on tobacco sales, wine is a natural fit.


To ensure your wine will be a profitable addition to your store, offer a varied selection of the most popular wines. Do your research and offer the core products you are confident will sell. With proper promotion and a varied selection, wine shelving units can be a practical addition to your convenience store.


Be sure to install your wine racks before the holiday season approaches to maximize your profits.

Steve Di Orio

Steve Di Orio


Steve has been with Handy Store Fixtures for over 15 years. After becoming the Marketing Manager in 2006, he was named Director of Marketing. Steven earned his MBA from Montclair State University with a specialization in Digital Marketing in 2019. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.