Our Most Popular Products for Beauty Stores

By Steve Di Orio
Posted in Uncategorized
On December 13, 2013

How can you enhance the effect of open spaces in a retail store? The obvious answer is with efficient shelving and separating areas of the store with partitions. More complicated strategies to lend space to a store involve lighting effects, managing space vertically and perhaps painting an accent wall.

 

Accent Wall 

 

Erecting an accent wall - a wall whose design is dissimilar from other walls in the room - can lend a cultured and more open ambience to an otherwise cozy space. According to design experts, a vibrantly-colored wall gives the appearance of receding in space.

 

Vertical Spacing 

 

One intuitive way to utilize all of the square footage in a store without creating a stuffy effect is by hanging shelves at various levels. Putting choice items at eye level and hanging drapes from the ceiling lends more space to the environment and ensures both vertical and horizontal space is highlighted.

 

Gondola Shelving 

 

Gondola shelves are extremely efficient and afford store owners the ability to easily change displays. Since both traffic flow and space is optimized through aisles that are easy to navigate thanks to gondola shelves, the only thing left to do is decide where to place the shelves themselves.

 

It might be to a store owner's benefit to place "hot" items near the back and along the walls to increase the odds of customers taking a peak at items they would normally pass by.

 

Lighting Effects

 

Ensuring that all the square footage of a space is well-lit maximizes space and helps customers take in every item of merchandise. Lamps and sconces as well as track lights can guarantee the whole space is functional; offset lighting can even add a certain verve to the environment.

 

If you'd like to see some of these tips in action, check out our Beauty Store fixtures Pinterest board. These ideas might be just what you need to help you enhance your store today!

Steve Di Orio

Steve Di Orio

Steven DiOrio has been with Handy Store Fixtures for over 11 years. After becoming the Marketing Manager in 2006, very recently he was named Director of Marketing. Currently, Steven is pursuing his MBA from Montclair State University with a specialization in Digital Marketing. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing.