Two Successful Traffic Flow Approaches for Retail Stores

By Steve Di Orio
Posted in Store Design
On January 25, 2012

The purpose of your retail should be to guide customers through the store to not only get them to the products they’re looking for but also to expose them to as many product-containing store fixtures as possible to encourage additional buying. Two retail store patterns that work successfully are the Racetrack and the Power Aisle approach.

 

The Racetrack Approach for Retail Store Floor Plan

 

Racetrack Traffic Pattern for Retail by Handy Store FixturesDesign for two-way traffic flow, the Racetrack pattern creates a circular flow, leading your customers from the front door, around your store, and to the checkout counter.

 

This type of pattern is design to maximize the number of end caps along the store traffic route that will entice customers further into store departments, encourage them down the aisles of store fixtures, and make them want to stop to check out the specialty circular display racks.

 

Departments set up with short runs of store shelving (12 to 24 feet) that lead customers to wall units or power aisles, or another racetrack. Higher margin items are placed in the center. Display cases, specialty racks, POPs, etc. are sprinkled throughout.

 

The Power Aisle Approach for Retail Store Floor Plan

 

Another traffic pattern is the Power Aisle approach.Racetrack Traffic Pattern for Retail by Handy Store Fixtures

 

The only difference between the Power Aisle and the Racetrack is that the store fixture aisles go from corner to corner of the retail store’s floor plan.

 

Thus, the store fixtures set up off the main aisle are still short runs of 12 to 24 ft., with interesting store fixtures arrangements in larger departments based off these runs, and wall units around the perimeter.

 

The traffic pattern, as with the Racetrack, also leads customers to the checkout counter.

 

 

Have questions about your store layout? Handy Store Fixtures offers store planning services. Call us for help at 1-800-631-4280.

 

 

Steve Di Orio

Steve Di Orio

Steven DiOrio has been with Handy Store Fixtures for over 11 years. After becoming the Marketing Manager in 2006, very recently he was named Director of Marketing. Currently, Steven is pursuing his MBA from Montclair State University with a specialization in Digital Marketing. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.