The Three Best Gondola Shelves for Highlighting Popular Products

By Steve Di Orio
Posted in Store Fixtures
On June 21, 2013

It can sometimes be a surprise as to which of your items will become hot-sellers. It’s not always the items you expect. But, when you find that one item that is flying off the shelves, it’s your responsibility to capitalize on it. Not only do you need to boost your inventory, but you need to highlight the product and make it stand out on your shelves.

Luckily, there are a few simple ways to make your top-selling products stand out even more. Use these top three gondola shelving units to highlight your merchandise and boost your sales:

Gondola End Frames – End frames are one of the easiest ways to highlight your popular products. Not only are they conveniently located in a spot that draws the eye, but they are slightly detached from all your other merchandise. This allows you to stock the area with just your top-sellers so they appear more prominently. 


  • Base Decks – Available in 20 colors to help match your décor, base decks are perfect for showcasing top-sellers. Not only can you stock a large quantity of your popular products, but you can place them in a central location in your business. Not to mention, you can add visual interest by stacking the items in an eye-catching display.


  • Slotted Uprights – While this solution won’t work for all your products, slotted upright shelves are great for your smaller items. When you can place your popular products closer to checkout areas, you will be more likely to get impulse shoppers to make a purchase.


Sometimes, all it takes is a small change to make a big impact in your store. Some of the accessories you use can also make your products seem more in-demand. Consider aisle markers, extenders or shelving frames to make a subtle difference that will help your products stand out.

Another trick is to move your merchandise around. People will start to notice things they haven’t seen before, even if they’ve been there all along.


Do you have any specific shelves or tricks you use to highlight your best-selling products? Let us know. We’d love to hear more strategies.

Steve Di Orio

Steve Di Orio


Steve has been with Handy Store Fixtures for over 15 years. After becoming the Marketing Manager in 2006, he was named Director of Marketing. Steven earned his MBA from Montclair State University with a specialization in Digital Marketing in 2019. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.