Marketing strategies of consumer products have traditionally focused on clever advertising to get consumers into their stores, but once in the store, what guarantees a purchase?
Merchandising strategies that involve retail store shelves can help you increase sales and produce customer loyalty. This strategy also makes a store more attractive to new manufacturers that want their goods to be stored, and sold on a vibrant sales floor.
Where your items are displayed can make all the difference; especially for selling products that customers may not have come in for in the first place. According to consumer studies, people increasingly choose what they buy depending on where they see the product, making shelf selection vital.
With that in mind, here are 3 strategies to present your products.
Be aware of height when it comes to store shelves. Try to keep shelves at eye level so that merchandise is easily seen by and reachable for customers. When possible, keep heavier items on the bottom and smaller products up top for safety and convenience.
Gondola shelving is a classic way to display merchandise in the retail industry. Gondolas are versatile, able to display a wide variety of product, and easy to use. They are large and will be able to fill up a big retail space nicely while displaying products neatly and well organized.
Warehouse, or wide span shelving can be used for retail too. It is ideal for filling up a large space with bigger products. It allows you to be creative with your store planning and think outside the box. These shelves are great for bulk items.
By displaying merchandise in preferred locations, you can optimize the flow of customers to specific points within the store. Placing products in preferred locations increases the chances of products being purchased by the consumer, and a simple change from one level to another can increase or decrease the rotation of a product by an average 50%.
Place products in prominent areas to catch the eye and transform "lookers" into "buyers." If you need help figuring out store shelving for your retail space, contact us at Handy Store Fixtures today.