Top Three Ways to Display Your Bulk Merchandise

By Steve Di Orio
Posted in Store Design
On August 23, 2013

Merchandise display is both a science and an art. There are visual rules to follow, but you have to be creative in arranging your products. Remember, presentation is everything. Your competitors are doing their best to sell more through visually appealing displays. Your goal should be to create a retail bulk display that attracts customers and increase sales.

 

Here are three tips to help you get started:

 

Pick a Product Line or a Single Theme

 

Less is more when it comes to retail bulk display. There’s no need to display all items in bulk shelving units. Customers tend to avoid cluttered store areas so having too much merchandise is counterproductive. Having too few items on display won’t attract customers either so always aim for the right amount. You can easily implement this by choosing a single theme or item to display.

 

Use Spaces Wisely

 

Improve the aesthetics of your retail space by arranging items in groups and keeping them in order. Doing so will make it easy for customers to shop and improve their overall experience with your brand. This will also help employees keep track of the inventory and free up their time so that they can better assist customers. Also, don’t overstock bulk shelving units. It will only repel customers who are attracted to clean and orderly store displays.

 

Utilize Areas Surrounding the Register

 

Counter tops, shelves and walls surrounding the register are perfect areas to encourage impulse buying or additional purchases. The wall space behind your register is especially strategic when it comes to displaying merchandise. Your employees will be there to answer customer inquiries and promote your products to increase sales.

 

What are some of the ways you use to display your bulk merchandise? 

Steve Di Orio

Steve Di Orio

Steven DiOrio has been with Handy Store Fixtures for over 11 years. After becoming the Marketing Manager in 2006, very recently he was named Director of Marketing. Currently, Steven is pursuing his MBA from Montclair State University with a specialization in Digital Marketing. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing.