Upgrade Your Convenience Store With Fill-In Products

By Steve Di Orio
Posted in Store Fixtures
On July 26, 2013

According to “Going to the Dogs,” an article published by the NACS, some convenience stores are beginning to take advantage of supplying products most consumers are reluctant to drive all the way to the supermarket for.

These featured store displays are strategically placed to maximize product exposure. Two convenience stores in Chicago and New York, have upgraded their stores by carrying pet supplies, and their business is booming: “Pet supplies have increased a hefty 23%.”

What’s the benefit of fill-in products? Fill-in products bring consumers to the store, and the right displays make the shopping experience quick and easy. Plus, once the consumer s are in your store, they are more likely to make more purchases.

Here are a few shelving units you can use to maximize product exposure:

Gondola shelving units

According to the article, higher gondolas accommodate merchandise. Grab the consumer’s attention by neatly stacking merchandise in a way that is easy to see.

End cap units

Hinsdeli installed one of these right across from the registers, which generates impulse sales. “It’s unbelievable how many people will walk in, see stuff and grab it.”

Checkout displays

Shelving small, inexpensive products in the checkout line allows consumers to add any last-minute products to their shopping cart.

The key to selling fill-in products is to maximize convenience for the consumer; however, as an added bonus, these units also keep your store looking clean and organized. While fill-in products are a great way to increase store traffic, too many miscellaneous products may leave customers confused. They key is to find the perfect balance within your space.

Browse Handy Store Fixtures for more ways to organize fill-in products by using these three shelving units.

Steve Di Orio

Steve Di Orio


Steve has been with Handy Store Fixtures for over 15 years. After becoming the Marketing Manager in 2006, he was named Director of Marketing. Steven earned his MBA from Montclair State University with a specialization in Digital Marketing in 2019. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.