What Makes Handy-Brand Store Fixtures Different

By Steve Di Orio
Posted in Store Fixtures
On September 28, 2011

People have asked us: Why is Handy-brand store fixtures so well-known and what makes you different from the competition? Well, Handy Store Fixtures is so well known because we are the standard of the industry and have been since the 1950s! Besides experience, however, our store fixtures and shelving products offer:



  • Fewer parts



  • Ease in assembling



  • An aesthetic that is pleasing to both owners and shoppers



  • Quality engineering that will hold the merchandise you place on it



All of these features make it easy for you to expand your business too, which brings us to the most defining feature of our products. That is, Handy-brand store fixtures are designed to sell more of your products – every day.


After all, selling more products is what makes your business grow because success is all about the bottom line.


With over 2,000 standard merchandising accessories that work with our standard shelves, our products are designed for better display of your merchandise, from cell phone holders to window and door displays, and our merchandising ideas and displays are endless.


We want to help your retail business grow and take a personal interest in your success. Contact us today for a free consultation.

Steve Di Orio

Steve Di Orio


Steve has been with Handy Store Fixtures for over 15 years. After becoming the Marketing Manager in 2006, he was named Director of Marketing. Steven earned his MBA from Montclair State University with a specialization in Digital Marketing in 2019. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.