What You Should Not to Do With Your Retail Store Floor Plan

By Steve Di Orio
Posted in Store Design
On January 25, 2012

Your store fixtures will work for you if you arrange them so that you allow for free movement and maximum merchandise exposure.

 

As such here are some things to avoid in your floor plan:

 

 

  • Long aisles that can be overwhelming as well as claustrophobic for shoppers.

 

 

  • Dead ends that make shoppers feel trapped.

 

 

  • Narrow entrances and tight departments that don’t allow for free movement and “breathing room.”

 

 

  • Small U-shaped displays that only allow for one shopper to comfortably shop in the area is not giving the merchandise in that area maximum exposure.

 

 

  • Aisles and long floor displays and that are parallel with the main aisle that can disrupt natural traffic flow.

 

 

  • Having too many floor displays, which interfere (create a wall) as well as compete with promotional end units.

 

 

Steve Di Orio

Steve Di Orio

Steven DiOrio has been with Handy Store Fixtures for over 11 years. After becoming the Marketing Manager in 2006, very recently he was named Director of Marketing. Currently, Steven is pursuing his MBA from Montclair State University with a specialization in Digital Marketing. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing.