Blog

By Steve Di Orio, Posted in Store Design

It’s best to allocate more space to an item that generates more profit dollars. That makes sense, but you may now be asking: How much space? The ratio is based on a per store average. So, if the average amount of space allocated to a product in your store is 4 feet, then anything over 4 feet sells more. Also remember, however, that these items should be neatly displayed so that it attracts attention and creates sales. In other words, placing a bunch of merchandise in the middle of an aisle with a sign... read more.

  • March 14, 2012

By Steve Di Orio, Posted in Store Fixtures

When you own a chain store, the sign on the outside of the building tells your customers what to expect on the inside. What happens when you can’t find the same size retail space, though? What can you focus on to make them similar? Well, the first thing is the sign. Therefore, make sure that all chain store signs are the same color, size, wording, shape, etc. Next, when the customer enters the store, they will feel more at home when they recognize the gondola store fixtures color and heights as well a... read more.

  • March 07, 2012

By Steve Di Orio, Posted in Store Design

Shoppers will buy over 50% of their items on impulse. That is – if you keep them interested and curious enough by offering new items and a variety of choices in an exciting atmosphere. How do you keep the atmosphere exciting? With visual presentation, and that is a matter of practicing good retail display psychology. Want to know how you should be using retail display psychology for good business. The Handy Store Fixtures experts have a list of best practices: Advertise Inside and Outside Your Store Y... read more.

  • February 29, 2012

By Steve Di Orio, Posted in Store Fixtures

Black is the perfect accent, and Handy Store Fixtures is excited to present our newest upscale color shade for retail store fixtures and gondola shelving units: Textured Black (swatch featured at right). This chic and luxurious black will give your store a custom look without the custom price. Perfect for a sultry feel in lingerie stores and salons, or for a chic and luxurious color accent to any store, textured black store fixtures will create a unique look and make merchandise stand out. This will k... read more.

  • February 20, 2012

By Steve Di Orio, Posted in Store Fixtures

While the Handy Store Fixtures website has many pictures of our high quality store fixtures being used in various retail settings, we also want to make sure that our customers know about the additional store fixtures pictures on our Flickr account. Just go directly to http://www.flickr.com/photos/handy-store-fixtures/ or click on any of the revolving photos located below the YouTube icon button in the right column. Thank you for visiting today and stop back often for free retail store advice from the... read more.

  • January 31, 2012

By Steve Di Orio, Posted in Store Design

Your store fixtures will work for you if you arrange them so that you allow for free movement and maximum merchandise exposure. As such here are some things to avoid in your floor plan: Long aisles that can be overwhelming as well as claustrophobic for shoppers. Dead ends that make shoppers feel trapped. Narrow entrances and tight departments that don’t allow for free movement and “breathing room.” Small U-shaped displays that only allow for one shopper to comfortably shop in the area is not giving... read more.

  • January 25, 2012

By Steve Di Orio, Posted in Store Design

The purpose of your retail should be to guide customers through the store to not only get them to the products they’re looking for but also to expose them to as many product-containing store fixtures as possible to encourage additional buying. Two retail store patterns that work successfully are the Racetrack and the Power Aisle approach. The Racetrack Approach for Retail Store Floor Plan Design for two-way traffic flow, the Racetrack pattern creates a circular flow, leading your customers from the fr... read more.

  • January 25, 2012

By Steve Di Orio, Posted in Store Design

The sights and sounds of your retail establishment can determine if customers come in, stay to shop, buy merchandise and return often. These are shoppers that will spread the word by talking about their positive shopping experience. So, what does your store atmosphere say through its: Color Schemes – Colorful gondolas or even custom or wood store fixtures can make your retail establishment draw crowds or stand out among the competition. Signage – Visible signage can help guide customers to the merchan... read more.

  • January 20, 2012

By Steve Di Orio, Posted in Videos

Inside look on how Handy Store Fixtures transforms raw steel into the best gondola shelving units in the store fixture industry. Since 1952, Handy Store Fixtures has been manufacturing the highest quality store fixtures in the industry. Our factory is located in Newark, NJ. For more information please contact us today at (800) 631-4280.... read more.

  • January 12, 2012

By Steve Di Orio, Posted in Store Fixtures

Handy Store Fixtures is excited to present our newest upscale color for retail store fixtures and shelving units: Copper Vein. Many of our clients use color to as part of their merchandising strategy. They create displays with impact that draw customers’ eyes from one colorful area to the next, which tempts these customers to touch – and buy! Copper Vein is the perfect addition to our expansive gondola store shelving fixtures color wheel because it is livelier than brown, warmer than gray or black, an... read more.

  • December 20, 2011