Blog

By Steve Di Orio, Posted in Store Design

The purpose of your retail should be to guide customers through the store to not only get them to the products they’re looking for but also to expose them to as many product-containing store fixtures as possible to encourage additional buying. Two retail store patterns that work successfully are the Racetrack and the Power Aisle approach. The Racetrack Approach for Retail Store Floor Plan Design for two-way traffic flow, the Racetrack pattern creates a circular flow, leading your customers from the fr... read more.

  • January 25, 2012

By Steve Di Orio, Posted in Store Design

The sights and sounds of your retail establishment can determine if customers come in, stay to shop, buy merchandise and return often. These are shoppers that will spread the word by talking about their positive shopping experience. So, what does your store atmosphere say through its: Color Schemes – Colorful gondolas or even custom or wood store fixtures can make your retail establishment draw crowds or stand out among the competition. Signage – Visible signage can help guide customers to the merchan... read more.

  • January 20, 2012

By Steve Di Orio, Posted in Videos

Inside look on how Handy Store Fixtures transforms raw steel into the best gondola shelving units in the store fixture industry. Since 1952, Handy Store Fixtures has been manufacturing the highest quality store fixtures in the industry. Our factory is located in Newark, NJ. For more information please contact us today at (800) 631-4280.... read more.

  • January 12, 2012

By Steve Di Orio, Posted in Store Fixtures

Handy Store Fixtures is excited to present our newest upscale color for retail store fixtures and shelving units: Copper Vein. Many of our clients use color to as part of their merchandising strategy. They create displays with impact that draw customers’ eyes from one colorful area to the next, which tempts these customers to touch – and buy! Copper Vein is the perfect addition to our expansive gondola store shelving fixtures color wheel because it is livelier than brown, warmer than gray or black, an... read more.

  • December 20, 2011

By Steve Di Orio, Posted in Store Design

You’ve no doubt heard that the key to a successful business is location, location, location. Of course having a convenient location makes getting steady traffic to your store easy, but once that is achieved, only a proper store layout will make it profitable. For example, which would you rather have: (1) A steady flow of customers coming in and getting what they need, or (2) a steady flow of customers who not only get what they need but are encouraged by tie-in and impulse items? Certainly it’s the a... read more.

  • December 13, 2011

By Steve Di Orio, Posted in Store Fixtures

What good is a small store fixture that is surrounded by huge floor space? If you are looking for an easy way to increase profits, the first thing to do is really look at your store and make sure that you are making store fixtures work effectively for you to maximize profits  in all your available retail space, without cramming, of course. You can purchase gondola retail shelving that is the perfect size and color you need, with short lead times, so that you can start increasing profits right away. ... read more.

  • November 30, 2011

By Steve Di Orio, Posted in Store Fixtures

End caps, placed at the end of gondola shelving fixtures, are prime real estate and should be used to promote new products and services, to sell higher-profit impulse items, or even to tempt the customer to move further down the aisle. Thus, here are some DOs and DON’Ts for using those end caps: DO keep your end caps fully stocked and neat with labels facing front. You know your end cap display is doing its job when you have to refill. DO change your end caps frequently. Even hot sellers get cold eventu... read more.

  • November 23, 2011

By Steve Di Orio, Posted in Store Fixtures

A while ago, we read an interesting article giving examples how merchandising plays a huge part in private label brand growth, especially in these economic times. Yet, the takeaways on the subject of placement, and using custom or colored store fixtures in this article work whether you have a private store label or not. The July 2011 article in Retail News Update was in favor of decisive and deliberate product placement rather than cluttering.  Of course, this is because you want the shopper to find what... read more.

  • November 18, 2011

By Steve Di Orio, Posted in Store Management

Someone once said, “Always be on your toes, because first impressions are the most important”.  Far be it for me to not agree with such a common idea. In your store, last impressions will be of equal importance. The quality of your checkout system is the last impression that you will leave your customers.   There should be some decisions that go into designing and maintaining a checkout system.   All too often the final step is over looked and goodwill along with future profits is lost. Reviewing the... read more.

  • November 16, 2011

By Steve Di Orio, Posted in Store Design

Store owners who want to make their store really stand out from the competition should consider the impression their steel shelving makes. Is it reinforcing the colors of your signage and other POP marketing or brand styles? If not, Handy Store Fixtures custom colored steel shelving can make the difference. Besides the visual appeal of shelving that matches your color scheme, all custom colors from Handy Store Fixtures use a powder coated finish. This coating is very durable and can last 12 to 25 years! ... read more.

  • November 14, 2011