By Steve Di Orio, Posted in Store Fixtures

Sometimes your retail space can limit the amount of product you can carry and display. Maybe your business is outgrowing your current space, but you are not yet ready to move. You restock your shelves as fast as product moves to make sure they are full, but you would really like to add more space for more effective storage and displays. You are already utilizing every square inch of floor space as efficiently as possible. There is no way you can squeeze in one more gondola, counter, or any other store fixtu... read more.

  • July 31, 2012

By Steve Di Orio, Posted in Store Fixtures

A window display makes the first impression for your retail store and you never get a second chance to make a first impression. Window displays can be as effective as a billboard or other advertising, and have the advantage of being essentially free. So, why do so many retailers seem to put so little thought into them? Your window displays should be clean, uncluttered, and, most importantly, eye-catching. They give your customers a good idea of the products you have featured in your store. Remember to lo... read more.

  • July 18, 2012

By Steve Di Orio, Posted in Store Design

If you walk through any successful retail store, you may notice how carefully the colors and store design have been chosen to work together as a unified whole. The store has been “branded” so that shoppers are always aware of which store they are currently in. This branding can be seen prominently in larger national chains, but it is something all retailers, even stores with only a single location, need to do. The design, colors, layout, and shelving chosen for your store need to be carefully planned. It... read more.

  • July 11, 2012

By Steve Di Orio, Posted in Store Design

If you’re a pet store owner, you know how difficult it can be to display all of your pet medicine. You want your customers to see that you carry a full line of medicine such as Frontline and K9 Advantix, but the product is too expensive and small to display on shelves normally. You can keep the medicine behind the counter, but this has its limitations. Customers may have a hard time seeing the merchandise. If they cannot see it, they are not likely to buy it. Also, your checkout counters may not be conduciv... read more.

  • July 02, 2012

By Steve Di Orio, Posted in News

Handy Store Fixtures has been in business for more than 50 years. In that time, we have made a commitment to providing our clients with high-quality products and services to help their retail businesses grow and prosper. We are truly privileged to be here today as a successful business and that is why we love to give back whenever possible. With that in mind, our President, Richard Kurland, and Marketing Manager, Steven Di Orio, took part in a golf outing May 9, 2012 in Philipsburg, NJ to benefit the Boy... read more.

  • June 01, 2012

By Steve Di Orio, Posted in Store Management

If you’re a retailer, loss prevention needs to be a high priority for your store. Any product that finds its way off the shelf through any means other than a sale is equivalent to money lost that you will never be able to recover. Loss prevention needs to be a consideration in all facets of the store, even elements that are apparently unrelated such as store layout and design. The goal of loss prevention is to minimize pilfering. Pilfering can refer to all missing goods. There are several sources of pilf... read more.

  • May 16, 2012

By Steve Di Orio, Posted in Store Management

Deciding what new products to bring into a store is one of the most vital decisions facing any retailer. The products you bring in say a lot about the type of store you are, the type of store you want to be and the type of customer you want to draw. Most importantly, it is essential that you find the right mix of products to help maximize your profits. First, you want to ensure that your products are in keeping with the industry your store is in and the image it hopes to portray. If you’re business is es... read more.

  • May 08, 2012

By Steve Di Orio, Posted in Store Design

It’s best to allocate more space to an item that generates more profit dollars. That makes sense, but you may now be asking: How much space? The ratio is based on a per store average. So, if the average amount of space allocated to a product in your store is 4 feet, then anything over 4 feet sells more. Also remember, however, that these items should be neatly displayed so that it attracts attention and creates sales. In other words, placing a bunch of merchandise in the middle of an aisle with a sign... read more.

  • March 14, 2012

By Steve Di Orio, Posted in Store Fixtures

When you own a chain store, the sign on the outside of the building tells your customers what to expect on the inside. What happens when you can’t find the same size retail space, though? What can you focus on to make them similar? Well, the first thing is the sign. Therefore, make sure that all chain store signs are the same color, size, wording, shape, etc. Next, when the customer enters the store, they will feel more at home when they recognize the gondola store fixtures color and heights as well a... read more.

  • March 07, 2012

By Steve Di Orio, Posted in Store Design

Shoppers will buy over 50% of their items on impulse. That is – if you keep them interested and curious enough by offering new items and a variety of choices in an exciting atmosphere. How do you keep the atmosphere exciting? With visual presentation, and that is a matter of practicing good retail display psychology. Want to know how you should be using retail display psychology for good business. The Handy Store Fixtures experts have a list of best practices: Advertise Inside and Outside Your Store Y... read more.

  • February 29, 2012