Use Color to Make Your Retail Displays Pop

By Steve Di Orio
Posted in Store Design
On September 06, 2013

Have you ever thought about the psychology of colors? What they mean, how they attract the eye, and what kind of emotions they bring out in people? While you may not have ever thought it would be relevant, when you’re trying to create an effective retail display, color is everything.

So, before you stick with the same old, same old, learn more about the emotional responses colors can evoke and start strategizing ways to incorporate them into your retail display shelves:

Colors and their meanings

Think about how you can use colors to excite your customers and make your products stand out. For summer, think about using yellow and oranges to bring out the cheerfulness and warmth of the season.

Use dynamic color combinations to make your retail displays even more effective. Have some suggestions of your own? Share them with us.


Steve Di Orio

Steve Di Orio


Steve has been with Handy Store Fixtures for over 15 years. After becoming the Marketing Manager in 2006, he was named Director of Marketing. Steven earned his MBA from Montclair State University with a specialization in Digital Marketing in 2019. When not at work, he loves to travel, play golf, exercise, and talk all things search engine marketing and retail display tips.