Blog

By Steve Di Orio, Posted in Store Fixtures

A window display makes the first impression for your retail store and you never get a second chance to make a first impression. Window displays can be as effective as a billboard or other advertising, and have the advantage of being essentially free. So, why do so many retailers seem to put so little thought into them? Your window displays should be clean, uncluttered, and, most importantly, eye-catching. They give your customers a good idea of the products you have featured in your store. Remember to lo... read more.

• March 29, 2024

By Steve Di Orio, Posted in Store Design

If you walk through any successful retail store, you may notice how carefully the colors and store design have been chosen to work together as a unified whole. The store has been “branded” so that shoppers are always aware of which store they are currently in. This branding can be seen prominently in larger national chains, but it is something all retailers, even stores with only a single location, need to do. The design, colors, layout, and shelving chosen for your store need to be carefully planned. It... read more.

• March 26, 2024

By Steve Di Orio, Posted in Store Design

If you’re a pet store owner, you know how difficult it can be to display all of your pet medicine. You want your customers to see that you carry a full line of medicine such as Frontline and K9 Advantix, but the product is too expensive and small to display on shelves normally. You can keep the medicine behind the counter, but this has its limitations. Customers may have a hard time seeing the merchandise. If they cannot see it, they are not likely to buy it. Also, your checkout counters may not be conduciv... read more.

• March 23, 2024

By Steve Di Orio, Posted in News

Handy Store Fixtures has been in business for more than 50 years. In that time, we have made a commitment to providing our clients with high-quality products and services to help their retail businesses grow and prosper. We are truly privileged to be here today as a successful business and that is why we love to give back whenever possible. With that in mind, our President, Richard Kurland, and Marketing Manager, Steven Di Orio, took part in a golf outing May 9, 2012 in Philipsburg, NJ to benefit the Boy... read more.

• March 20, 2024

By Steve Di Orio, Posted in Store Fixtures

We are proud to be recognized as one of the premier suppliers of steel shelving in the industry, but that is only one small part of what makes Handy Store Fixtures such a special company. For instance, many people are unaware of our exceptional custom woodworking department. Our custom woodworking operation specializes in creating stylish, functional and reliable checkout counters, coffee modules and wine racks. Many of our clients appreciate the savings that come with using the same company to supply all o... read more.

• March 17, 2024

By Steve Di Orio, Posted in Store Management

If you’re a retailer, loss prevention needs to be a high priority for your store. Any product that finds its way off the shelf through any means other than a sale is equivalent to money lost that you will never be able to recover. Loss prevention needs to be a consideration in all facets of the store, even elements that are apparently unrelated such as store layout and design. The goal of loss prevention is to minimize pilfering. Pilfering can refer to all missing goods. There are several sources of pilf... read more.

• March 14, 2024

By Steve Di Orio, Posted in Store Management

Deciding what new products to bring into a store is one of the most vital decisions facing any retailer. The products you bring in say a lot about the type of store you are, the type of store you want to be and the type of customer you want to draw. Most importantly, it is essential that you find the right mix of products to help maximize your profits. First, you want to ensure that your products are in keeping with the industry your store is in and the image it hopes to portray. If you’re business is es... read more.

• March 11, 2024

By Steve Di Orio, Posted in Beer Cave Shelving, Store Fixtures

This post is for supermarket / beverage retailers in New York, Pittsburgh, Minnesota and everywhere in the nation. Handy Store Fixtures has the retail shelving fixtures you need: Beer Cave shelving. Why Handy Store Fixtures Beer Cave shelving for your retail store? Here’s why: • Handy Store Fixtures Beer Cave shelving is made for storing a large variety of beverages inside your refrigeration units • As with all Handy Store Fixtures shelving, Beer Cave shelving is designed for maxim... read more.

• March 08, 2024

By Steve Di Orio, Posted in Store Design

It’s best to allocate more space to an item that generates more profit dollars. That makes sense, but you may now be asking: How much space? The ratio is based on a per store average. So, if the average amount of space allocated to a product in your store is 4 feet, then anything over 4 feet sells more. Also remember, however, that these items should be neatly displayed so that it attracts attention and creates sales. In other words, placing a bunch of merchandise in the middle of an aisle with a sign... read more.

• March 05, 2024

By Steve Di Orio, Posted in Store Fixtures

When you own a chain store, the sign on the outside of the building tells your customers what to expect on the inside. What happens when you can’t find the same size retail space, though? What can you focus on to make them similar? Well, the first thing is the sign. Therefore, make sure that all chain store signs are the same color, size, wording, shape, etc. Next, when the customer enters the store, they will feel more at home when they recognize the gondola store fixtures color and heights as well a... read more.

• March 02, 2024