It’s all about the flow. Just as the real estate market is famously about “location, location, location,” the ideal store layout is all about where you want your customer to go … and what you want them to see. Think about what’s at eye level vs. what needs extra work to notice. You want your most profitable or in-demand items to be at eye level. Store-wide shelf layout on a broad level, too, can play a role. When you put the hottest items far away from the entrance, you increa... read more.