Promotional appearances by beloved characters, whether that be a Disney princess, the Easter Bunny, or more appropriately for the holiday season, Santa Claus, can be a great way to get attention to your store. Any kid walking by with their parents will drag mom and dad into your store for a closer look at Santa. Does this up your odds of them making a purchase? Is it worth the extra funds to hire these characters? According to Thumbtack.com, a site that delivers customized quotes so you can compare pricing,... read more.