Blog

By Handy Store Fixtures, Posted in Holidays

We know we’re not the only ones that feel holiday shopping comes earlier and earlier each year, right? Fall has barely begun, but the red and green decor is already filling up store shelves as shoppers (and retailers) get in the swing of the holiday shopping season. For many retailers, the holiday season is the most profitable time of year, along with planning for the new year.... read more.

• October 21, 2019

By Handy Store Fixtures, Posted in Retail Growth Strategies

Hungry for sales? You’re not alone. If you’re looking to amp up sales, going back to the basics is a great starting point. Store shelving is one of the most important (if not the most important) part of your retail store. Apart from displaying merchandise, did you know store shelving can influence your customer’s purchasing decisions?... read more.

• October 08, 2019

By Handy Store Fixtures, Posted in Convenience Stores

While all convenience stores serve the same basic purpose, some locations fare better than others. This is why it’s very common for two convenience stores to be located on opposite corners, with identical gas prices, and yet each store will likely have a very specific demographic. One business may even fare significantly better than the other. Why?... read more.

• September 23, 2019

By Handy Store Fixtures, Posted in

Store layout and design have become increasingly important as advertising strategies become more creative with increased usage of digital technology. With so many brands and products vying for customer attention, it’s vital to create eye-catching displays that showcase merchandise at its best advantage with the ultimate goal of helping boost revenue.... read more.

• August 20, 2019

By Handy Store Fixtures, Posted in Store Management

If you’ve ever found yourself wandering the aisles of your favorite store, rushing to try and find that last product on your list, you know the importance of good store signage. The right signage is more than a nice addition to your store - it’s a vital component of your layout, marketing, and sales strategies.... read more.

• August 06, 2019

By Handy Store Fixtures, Posted in Store Management

Figuring out how to engage your customers can feel a bit like searching for a magical marketing unicorn. But local marketing doesn’t have to be complicated and you definitely don’t need a unicorn to help you market to your local community! The good news is that today’s consumers love to shop local whenever possible. Regardless of your business size, you can capitalize on local support with these simple yet effective marketing strategies.... read more.

• July 24, 2019

By Handy Store Fixtures, Posted in

Did you know July is Independent Retailer Month? Started in 2011 by two local business professionals, Independent Retailer Month was started with the goal to simply “highlight the important role local merchants play in the community, economy and overall retail sector.” Today, the month-long celebration has expanded across the globe but continues to encourage consumers to shop local and support independent retailers in their local communities.... read more.

• July 08, 2019

By Handy Store Fixtures, Posted in Store Design

A confusing store layout can cost you sales. In fact, creating an exceptional store design and layout is one of the most important aspects of running a retail business.... read more.

• June 28, 2019

By Handy Store Fixtures, Posted in

Summer has officially arrived and it’s almost time for backyard BBQs, baseball games, time well spent poolside, trips to the beach, and last but not least — sales!... read more.

• June 21, 2019

By Handy Store Fixtures, Posted in Store Design, Store Fixtures

If you aren’t strategically placing impulse items in your checkout area, you’re missing out on key benefits for your business. First, impulse buying boosts revenue - the average consumer racks up an average of $5,400 annually in impulse purchases. Second, strategically placing items near checkout counters can help determine your customers’ buying preferences.... read more.

• June 05, 2019