Despite what you might assume, liquor stores don’t make profits just by virtue of carrying liquor. True, people like liquor, and it can be sold at a high margin. It’s also true people tend to spend on it even in downturns because a.) Some people really like liquor (please drink responsibly) and b.) Regardless of the economy, couples still get married, young adults graduate from college, and (adult) partiers will always be ready to party. That said, a store’s shelving can separate the more... read more.