By Steve Di Orio, Posted in Gondola Shelves
It’s all about the flow. Just as the real estate market is famously about “location, location, location,” the ideal store layout is all about where you want your customer to go … and what you want them to see. Think about what’s at eye level vs. what needs extra work to notice. You want your most profitable or in-demand items to be at eye level. Store-wide shelf layout on a broad level, too, can play a role. When you put the hottest items far away from the entrance, you increa... read more.